Plinqit integrates with Bankjoy’s digital banking platform
By Delisha Fernandes
Plinqit, a FinTech company, has partnered with Bankjoy, a digital banking provider, to offer financial institutions a new way to engage account holders and encourage them to save.
This integration enables Bankjoy’s extensive client roster of banks and credit unions to embed Plinqit’s intuitive and automated savings tools and data-driven educational content easily within their online and mobile banking experiences.
“At Bankjoy, we understand that consumers prefer to engage via online and mobile channels, so being able to offer an intuitive, feature-rich digital banking experience is critical for today’s banks and credit unions,” said Michael Duncan, CEO of Bankjoy. “One of Bankjoy’s key differentiators is our ability to easily integrate with other services, like Plinqit, and further elevate the digital experience.”
These institutions can leverage Plinqit’s embedded financial wellness solutions to generate low-cost deposit growth while helping their members and customers save and spend wisely. As a result, more financial institutions can offer their account holders the tailored resources and support they need to live their best financial lives, right within their online or mobile banking app.
“Encouraging people to save and build a positive financial future is our priority at Plinqit. We also believe banks and credit unions play a central role in the financial lives of their customers and members,” said Kathleen Craig, founder and CEO of Plinqit. “Yet, consistently saving and planning ahead can be challenging, especially in a high-interest rate environment. According to a survey conducted by GOBankingRates, nearly one-third of Americans have less than $100 in their savings account. With Plinqit and Bankjoy, financial institutions can make it easier and more rewarding for people to save while driving their institution’s deposit growth.”
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