Pine Labs introduces the AllTap app to empower small merchants in India

By Edil Corneille

Today, Pine Labs, a merchant commerce platform in Asia, launched AllTap, a feature-rich app that is expected to significantly accelerate the adoption of digital payments in India. Pine Labs AllTap is an app for small merchants to immediately start accepting digital payments on their NFC-enabled smartphone without the need of any additional hardware. The ‘tap and pay’ feature within the app is said to be secure and is certified by PCI Security Standards Council (PCI SSC), RuPay, Visa, Mastercard and Amex.

While the ongoing COVID-19 pandemic propelled the adoption of digital payments in India, a large and critical segment of small entrepreneurs are still untouched by digitisation. Pine Labs AllTap addresses this key segment especially small merchants, home entrepreneurs, street vendors, hawkers, cab drivers, and others who are not ready to invest in a traditional point-of-sale (PoS) terminal to accept digital payments.

B. Amrish Rau, CEO, Pine Labs said, “We heard from small merchants, taxi drivers, self-employed individuals, tuition-givers, and several other solopreneurs, who wanted a simple digital payments acceptance solution. We are proud to unveil AllTap in response to their needs. AllTap comes with a cutting-edge contactless payments technology and requires no additional hardware for merchants to start accepting digital payments. Their NFC-enabled smartphone is now a payments acceptance device. Pine Labs AllTap has tremendous potential to bridge the digital divide not only in India but also in other markets. We are excited to introduce this pioneering app in the market today.”

Sanjeev Kumar, CTO, Pine Labs said, “With AllTap, we are offering merchants a robust PCI SSC-compliant Contactless Payments on COTS (CPoC) solution. This ensures all tap and pay transactions are fully secure. Our PCI SSC-CPoC listing underwent an extensive audit and certification from PCI SSC and leading networks Visa, RuPay, Mastercard, and Amex.”

Using the Pine Labs AllTap, merchants can convert their NFC-enabled smartphone into a payment acceptance device in minutes and avail a host of additional features such as converting a transaction into Pay Later EMIs to increase sales. AllTap is powered by Pine Labs’ robust payment infrastructure.

Merchant can now switch to contactless digital payment, accept digital payments acceptance during door-step delivery, reduce the checkout time delays through quick tap-and-go payments. The Pine Labs AllTap app is available on Google Play Store and can be downloaded.