back Back

PhonePe launches new app ‘Pincode’ on the ONDC network

By Leandra Monteiro

April 05, 2023

  • Discounts
  • E-commerce Payments
  • Hyperlocal
Share

PhonePe,PhonePe announced the launch of a new Shopping app called ‘Pincode’, built on top of the ONDC platform.

The Pincode app will promote local shopkeepers and sellers and hopes to digitally connect each city’s consumers with all their neighborhood stores that they usually buy from offline, with the convenience of online ordering, great discounts and instant refunds and returns.

The app will help bring out the inherent strength of neighborhood stores, offering consumers a better and wider selection of products than competition, and will include both well-known national brands, as well as locally manufactured groceries, apparel, footwear, accessories etc.

Speaking on the launch, Sameer Nigam, CEO and Founder PhonePe said, “We are very excited to launch Pincode. Pincode is a brand-new shopping app and offers a revolutionary new approach to e-commerce, which puts all the local stores and sellers at the heart of the digital shopping growth story. Pincode is built on the ONDC network, which allows us to generate demand for merchants digitized by various seller platforms in an inclusive manner, while creating new opportunities for growth and driving innovation at scale.’’

PhonePe believes that ONDC can foster the rapid growth of a new hyperlocal e-commerce business model. Apart from local buyers and sellers, such a model will also benefit other ecosystem participants like the last mile logistics and inventory management players. The app is now available for download on Google Play Store and App Store. Pincode is currently live only for customers in Bangalore and will launch in other cities very soon.

Previous Article

April 05, 2023

Digital wallets bolster eCommerce growth in Middle East and Africa

Read More
Next Article

April 05, 2023

TerraPay raises $100m series B to expand payments infrastructure

Read More






IBSi FinTech Journal

  • Most trusted FinTech journal since 1991
  • Digital monthly issue
  • 60+ pages of research, analysis, interviews, opinions, and rankings
  • Global coverage
Subscribe Now

Other Related News

February 05, 2025

Tap, pay, spend: How digital payments are surging in Southeast Asia & India

Read More

February 05, 2025

Al Fardan Exchange, Visa launch real-time global remittance service

Read More

February 05, 2025

PRECISION and FinMont partner to combat payment fraud in travel

Read More

Related Reports

Sales League Table Report 2024
Know More
Global Digital Banking Vendor & Landscape Report Q4 2024
Know More
NextGen WealthTech: The Trends To Shape The Future Q4 2023
Know More
IBSi Spectrum Report: Supply Chain Finance Platforms Q4 2023
Know More
Treasury & Capital Markets Systems Report Q4 2024
Know More