PhonePe, eSewa & HAN team to expand UPI on the Fonepay Network

By Gloria Mathias

PhonePe has partnered with eSewa and the Hotel Association of Nepal (HAN) Pokhara to popularise UPI on the Fonepay Network as a part of the Fewa New Year Festival, which will be held from April 11–14th.

In line with its vision of popularising digital payments via UPI this year, PhonePe will spearhead several activities during the Fewa New Year Festival. PhonePe will run an on-ground activation aimed at raising awareness about digital payments among local merchants. With prominent on-ground and digital branding, kiosks showing how to use digital payments, and other interactive activities, PhonePe, along with eSewa and HAN Pokhara, will showcase the ease of UPI payments.

Ritesh Pai, CEO International Payments, PhonePe, said, “We are excited to partner with eSewa and the Hoteliers Association of Nepal to help popularise UPI as a part of the popular Fewa New Year Festival. Nepal attracts many Indian visitors annually who come to experience the music, food, and culture of this beautiful place. Our focus will be on creating merchant education and awareness to ensure the uptick of UPI on the Fonepay Network in Nepal. This partnership will revolutionise Nepal’s digital landscape, ensuring PhonePe customers can effortlessly conduct transactions at their convenience, regardless of location.’’

Jagdish Khadka, CEO, eSewa said “Partnering with PhonePe and the Hotel Association of Nepal for the Fewa New Year Festival is an exciting opportunity for eSewa to further promote digital payments in Nepal. With Indian visitors being a major visitor for Nepal, this move aligns well to cater to the needs of visitors and enhance their overall experience. Through this collaboration, we aim to showcase the benefits of using the UPI and Fonepay networks and empower merchants to embrace digital transactions, ultimately contributing to the growth of Nepal’s digital economy.”

Diwas Sapkota, CEO of Fonepay said, “It brings us a great pleasure to witness the strategic partnership with PhonePe India, eSewa Nepal, and the Hoteliers Association of Nepal to promote the integration of UPI capabilities into the Fonepay Network. The New Year Festival serves as an ideal venue to highlight the impact of this collaboration.”