PayU to fuel frictionless digital payments across devices in India

By Gloria Mathias

PayU, India’s online payment solutions provider, has introduced its three mobile app Software Development Kits (SDKs).

These SDKs are designed to address the critical need for seamless payment experiences on mobile devices, improving transaction success rates in a market that’s marked by heightened digital payment adoption and the highest smartphone penetration.

PayU’s latest SDK releases exemplify the company’s commitment to product and tech excellence across devices & platforms. These SDKs are engineered to simplify the payment process, reduce checkout steps, and elevate transaction success rates across a range of payment methods.

Native Payment Experience on 3DS 2.0: PayU has launched a seamless Native OTP experience for card transactions through an EMVCo-certified SDK. This solution guarantees coverage across all issuers and cards while ensuring compliance with global security standards.

UPI BOLT: PayU and Axis Bank’s pioneering solution revolutionises UPI payments. Built on NPCI’s robust UPI Plug-In SDK infrastructure, it empowers merchants to integrate PayU’s UPI BOLT SDK with minimal changes, providing a simplified and efficient payment experience.

One-Click Net Banking: PayU’s collaboration with MinkasuPay introduces a biometric solution that redefines net banking. By removing the need for usernames, passwords, and OTPs, this partnership streamlines the customer journey within merchant apps, compressing a complex 30-step process into a seamless one-click experience.

Manas Mishra, CPO of PayU said, “In a country where over 72% of transactions are projected to be digital by 2025, it’s crucial for businesses to adapt to the changing payment landscape. Our cutting-edge SDKs are designed to capture this immense potential with solutions for three of the most popular payment methods: cards, UPI, and net banking. With these innovations and strong ecosystem partners like NPCI & Axis Bank, we’re paving the way for businesses to seize the opportunity presented by India’s booming digital economy.”

These innovative SDKs come at a time when businesses strive to boost conversions by simplifying the payment process and offering a frictionless experience to customers across devices and platforms.