PayU partners with AdvantageClub.ai to unlock employee rewards

By Gloria Methri

FinTech giant PayU has joined forces with AdvantageClub.ai, an AI-powered engagement and rewards platform, to streamline employee benefits and recognition in India. The partnership integrates AdvantageClub.ai with PayU Checkout, allowing users to redeem rewards or wallet balances for digital purchases effortlessly.

This collaboration aims to enhance employee engagement by offering a seamless experience across rewards, wellness solutions, sales incentives, and more—all on a single platform.

With a user base of over 5.5 million users, a presence in over 100+ countries, 1000+ clients, and 10,000+ brand options, AdvantageClub.ai is renowned for its 95%+ reward redemption rate. This partnership expands the scope of PayU’s merchant partners to drive more customer retention, increase transaction volumes, and deliver superior value to their users.

By combining PayU’s payment ecosystem with AdvantageClub.ai’s loyalty platform, this collaboration aims to transform customer engagement while unlocking growth opportunities for Indian businesses.

Key Highlights of the Partnership are –

• Seamless Rewards Redemption: AdvantageClub.ai users can seamlessly redeem their loyalty points or wallet balances at checkout on PayU’s merchant platforms
• Boosting Merchant Engagement: Merchants gain access to AdvantageClub.ai’s loyalty ecosystem, enabling stronger customer retention
• Scalable Corporate Rewards Ecosystem: With 1,000+ corporate clients and a high reward redemption rate, AdvantageClub.ai empowers employees and corporates with engagement solutions
• Expanding Reach: This partnership integrates a niche loyalty partner into PayU’s platform.

Nikhil Mehta, Senior Vice President – Partnerships & Payments Strategy – PayU, said, “Our partnership with AdvantageClub.ai to integrate their solutions on PayU checkout will pave the way for the future of loyalty rewards redemption in the country. With such integrations, we continue to deliver innovative, value-driven solutions for our merchants and users alike, translating into better business growth and enhanced online shopping experiences.”

Sourabh Deorah, Co-founder and CEO of AdvantageClub.ai said, “Together, we are simplifying rewards redemption at checkout, enhancing convenience for millions of users, and driving meaningful engagement for merchants. This synergy of innovation and impact is redefining the rewards experience, creating a win-win ecosystem for employees, corporates, and businesses globally.”