PayU hires Keren Ben Zvi as Head of Data to enhance merchant insights 

By Gloria Methri

Payment service provider PayU has announced the appointment of Keren Ben Zvi as Head of Data of the Global Payment Organization. With over 15 years of experience in data strategy, Ben Zvi specialises in business analytics, machine learning and data architecture.

Prior to joining PayU she served as Vice President of Data at Perion, a global technology innovator in the digital advertising ecosystem.

PayU’s payment solutions already offer data capabilities that give its merchant customers a birds-eye view of all global payments. Merchants can leverage these insights to optimize their payments processes, reducing checkout abandonment and improving business performance.

PayU said Ben Zvi will bolster the company’s data capabilities to deliver even more detailed insights to merchant customers globally. This will enable e-commerce retailers to better understand their customer’s needs and preferences and align their payment methods and processes accordingly.

Keren Ben Zvi, Head of Data at PayU GPO, said, “The payments landscape is constantly evolving, and data has become an increasingly important element of optimising customer experiences. I am delighted to be joining PayU, a business that has long been on the cutting edge of this trend and developing new data solutions to support the creation of a world without financial borders where everyone can prosper.”

Daniel Cohen, Chief Product Officer at PayU GPO, added, “Welcoming Keren to lead our data team and strategy is an exciting moment for us. Her broad experience, strong technical background and deep knowledge have earned her a reputation as an agile and experienced data professional. Keren’s impressive skillset will ensure that PayU remains at the forefront of utilising payments data to drive growth.”