PayTabs announces the launch of ReelsPay across MENA

By Leandra Monteiro

PayTabs announced that millions of freelancers, home-based business owners and micro vendors across the Kingdom of Saudi Arabia, the UAE and Egypt are now able to sell even more over social media with ReelsPay, by Paymes.

ReelsPay serves to increase sales by highlighting all the content available on an instagram Reels Video, making it easier for buyers to view the products on display and then purchase them under one payment link.

Commenting on the launch of Reels Pay in the MENA region, Hany Soliman, Regional Head and Operating Partner GCC Region said, “This innovation by Paymes takes the social media purchasing experience to the next level, allowing buyers to purchase all the products they see on a Reels video with a single click, enabling seamless online sales. It further strengthens social media marketing strategies, enabling businesses to benefit. While sellers can reach a wider audience and market their products more cost-effectively, they can also include the ease of searching for products in their sales adventures, thanks to ReelsPay. PayTabs is delighted to be the first to bring this innovation to the region via Paymes.”

In line with customer behaviour and the increasing tendency of millennials, Gen Z to make purchases online or over social media, businesses across the region are keeping up with the social media trend and actively using digital sales channels to offer the best customer experiences.

ReelsPay accelerates the sales process while giving the seller the opportunity to introduce products to users in an organic way. Via the Paymes merchant Dashboard, sellers can create and list their products on the Reels video and then introduce them to their customers or followers by sharing the ReelsPay link over any social media platform.