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PaySky launches yalla card and new app in the UAE

By Leandra Monteiro

June 30, 2022

  • Card Payments
  • Digital Payments
  • Instant Payments
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PaySkyPaySky, a digital payment solutions provider launches Yalla Card and Super App in the United Arab Emirates, in partnership with its strategic partner Visa. The super app will offer a wide range of digital payment solutions to facilitate financial and non-financial services for the UAE residents, during the third quarter of the current year 2022.

PaySky is launching Yalla Super App and Yalla Card in the UAE in the wake of its notable success in the Egyptian market, and it will be offering distinct services, including “Yalla Money” which enables customers to send and receive money and make payments online and in-store, “Yalla Bills” which enables the users to pay for utilities, bills, and top-ups, “Yalla Mall” serves as an e-commerce platform and enables the users to buy and order different products online, “Yalla Gift Vouchers, which provides a smart gifting solution with electronic gift vouchers, “Yalla Investment”, provides the users with different investment options as purchasing gold and stock trading and “Yalla Offers,” which provides the users with discounts on an extensive list of affiliate merchants, restaurants, and brands.

The success of Yalla Super App in the Egyptian market since its launch in the first quarter of the current year was one of the main drivers in expanding in the UAE. In addition to the behavioural change of customers as a result of the pandemic and their preference to carry out most of their daily tasks remotely through digital solutions. As well as the tremendous efforts exerted by the UAE government to adopt, implement and promote digital solutions and support digital transformation in various domains.

Dr. Waleed Sadek, Founder and CEO of PaySky, said, “This expansion is based on extensive research done by the company to explore and satisfy the unmet needs of the UAE residents and corporates by providing them with different financial and non-financial services. This step came after the remarkable achievements of Yalla Super App and Yalla Card in Egypt, where the number of downloads exceeded 800,000 downloads in the first 100 days after its launch, with a total number of transactions exceeding 500,000 and a transaction volume exceeding half a billion EGP.”

Sadek added, “We believe in the importance of strategic partnerships between the service providers to develop the market and facilitate transactions and this is manifested in our strategic partnership with Visa, as making financial services simple, frictionless and seamless for the residents and corporates is the main aim for launching the application in the UAE. This serves as one step forward towards executing PaySky’s pursuit of market leadership & transforming financial services for individuals and businesses in MEA region, and this market launch also acts as a platform for wider global expansions to ultimately achieve PaySky’s vision of serving 1 billion consumers and 1 million businesses with the best-of-breed digital financial services and solutions.”

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