Paynetics to power new financial wellbeing app for Maslife

By Megha Bhattacharya

Maslife, the payment and wellbeing platform that rewards people for keeping healthy, has collaborated with regulated e-money services provider Paynetics to power its new financial wellbeing app. The new Maslife platform enables users to make informed decisions about their lifestyle, wellbeing, and finances. It offers customers a full suite of financial tools to support them in better managing their finances and improving their state of mind.

Kash Amini, CEO of Maslife, said: “Maslife has been designed from the ground up to support and encourage our users from both a financial and a wellbeing perspective. These important aspects of a person’s life are closely linked and affect each other deeply. With this in mind, we have been working tirelessly on our AI-powered app to support and encourage our users in a way that works for them individually, with targeting and gamification to make it enjoyable. For this reason, our platform and ambitious roadmap of features demand advanced, forward-thinking partners. We are delighted to be working with Paynetics, Mastercard, GPS, and Thames Card Technology to support our exponential growth, enabling our users to be the best they can be.”

The Maslife partnership with Paynetics furthers the commitment of both companies to ‘fintech for good’, in collaboration with Mastercard, Global Processing Services (GPS) and Thames Card Technology. Paynetics has integrated its all-in-one banking-as-a-service (BaaS) solution with Maslife’s financial wellbeing offering to give consumers a rich and supportive financial experience.

Amanda Harrison VP, Head of Business Development at Paynetics said: “We have streamlined our integration services, enabling any established brand or fintech to migrate to Paynetics easily. We are delighted to onboard Maslife to help revolutionise the way consumers manage their finances. Over the last year, the financial challenges and stresses faced by many individuals have illustrated the need for a payment platform that also prioritises mental and physical health. Our innovative financial infrastructure, and collaboration with Mastercard, GPS, and Thames Card Technology has enabled this innovative wellbeing and payments application that will improve people’s lives.”