back Back

PayNearby to generate self-employment for women with ‘Digital Naari’ platform

By Gloria Mathias

February 16, 2024

  • assurance (insurance + assets)
  • bank account opening
  • Cash Withdrawal
Share

PayNearby, Digital Naari Platform, Fintech news, Fintech India, Women Fintech   Platform, Women Employment, India News, India Fintech News, PayNearby, India’s branchless banking and digital network, has unveiled the Digital Naari platform, which aims to generate long-term self-employment for women across India.

This program is designed to provide additional income generation opportunities for women in rural and semi-urban areas, recognising their pivotal role as equal contributors to the nation’s growth. Aligned with the government’s ‘Lakhpati Didi’ initiative, the platform seeks to onboard and uplift 1 lakh women by the end of 2025, facilitating their economic empowerment.

The goal is to help women business owners, single women, and women with literacy challenges have sustainable livelihood opportunities while enhancing their financial well-being and fostering self-reliance.

Through our Digital Naari platform, the uplifted banker didi can provide a diverse range of financial and digital services to the masses. The banker didi will have the flexibility to offer services at her convenience in terms of time, location (from home/store), and product preferences. Catering to the needs of rural women, the services include cash withdrawal, bank account opening, money transfer, recharge, assurance (insurance + assets), credit, and eCommerce, facilitating their path to financial literacy and financial independence.

The Digital Naari platform aims to broaden this network by partnering with organisations, self-help groups, and individuals dedicated to promoting sustainable livelihoods among rural women.

Anand Kumar Bajaj, Founder, MD, & CEO of PayNearby, said, “In the journey of a nation’s progress, true advancement is achieved when women stand as equal contributors. At PayNearby, we recognise women as the GDP reserve of our nation, wielding the power to drive social and economic change. It is our privilege to participate in the ‘Lakhpati Didi’ initiative, dedicated to unleashing their potential and contributing to a sustainable future. Our collaborations with various livelihood missions, including the Uttar Pradesh State Rural Livelihood Mission (UPSRLM), Rajasthan Grameen Aajeevika Vikas Parishad (Rajeevika), and Grameen Foundation India, are propelling countless women towards economic independence and societal recognition through our Digital Naari app. We extend an open invitation to like-minded institutions and self-help groups to join us in maximising the reach of this initiative and empowering women.”

Previous Article

February 16, 2024

JCB Cards now accepted at Maybank merchant terminals in Singapore

Read More
Next Article

February 16, 2024

ASDA enhances e-commerce fraud prevention with Accertify

Read More








IBSi Daily News Analysis

cybersecurity

April 18, 2024

assurance (insurance + assets)

GCC banks bolster Cybersecurity measures to combat email fraud

Read More

IBSi FinTech Journal

  • Most trusted FinTech journal since 1991
  • Digital monthly issue
  • 60+ pages of research, analysis, interviews, opinions, and rankings
  • Global coverage
Subscribe Now

Other Related News

Today

Cashflows partners with National Association of Funeral Directors

Read More

Today

Opn appoints Vaden Landers as President and CEO of MerchantE

Read More

Today

BNP Paribas introduces Tap to Pay on iPhone for French retailers

Read More

Related Reports

Sales League Table Report 2023
Know More
Global Digital Banking Vendor & Landscape Report Q1 2024
Global Digital Banking Vendor & Landscape Report Q1 2024
Know More
Wealth Management & Private Banking Systems Report Q1 2024
Wealth Management & Private Banking Systems Report Q1 2024
Know More
IBSi Spectrum Report: Supply Chain Finance Platforms Q4 2023
Know More
Treasury & Capital Markets Systems Report Q4 2023
Know More

IBSi Sales League Table

The industry acknowledged barometer of global banking technology vendor performance!
Get your copy now!
close-link
Get your copy now! IBSi Sales League Table 2023