PayNearby to generate self-employment for women with ‘Digital Naari’ platform

By Gloria Mathias

PayNearby, India’s branchless banking and digital network, has unveiled the Digital Naari platform, which aims to generate long-term self-employment for women across India.

This program is designed to provide additional income generation opportunities for women in rural and semi-urban areas, recognising their pivotal role as equal contributors to the nation’s growth. Aligned with the government’s ‘Lakhpati Didi’ initiative, the platform seeks to onboard and uplift 1 lakh women by the end of 2025, facilitating their economic empowerment.

The goal is to help women business owners, single women, and women with literacy challenges have sustainable livelihood opportunities while enhancing their financial well-being and fostering self-reliance.

Through our Digital Naari platform, the uplifted banker didi can provide a diverse range of financial and digital services to the masses. The banker didi will have the flexibility to offer services at her convenience in terms of time, location (from home/store), and product preferences. Catering to the needs of rural women, the services include cash withdrawal, bank account opening, money transfer, recharge, assurance (insurance + assets), credit, and eCommerce, facilitating their path to financial literacy and financial independence.

The Digital Naari platform aims to broaden this network by partnering with organisations, self-help groups, and individuals dedicated to promoting sustainable livelihoods among rural women.

Anand Kumar Bajaj, Founder, MD, & CEO of PayNearby, said, “In the journey of a nation’s progress, true advancement is achieved when women stand as equal contributors. At PayNearby, we recognise women as the GDP reserve of our nation, wielding the power to drive social and economic change. It is our privilege to participate in the ‘Lakhpati Didi’ initiative, dedicated to unleashing their potential and contributing to a sustainable future. Our collaborations with various livelihood missions, including the Uttar Pradesh State Rural Livelihood Mission (UPSRLM), Rajasthan Grameen Aajeevika Vikas Parishad (Rajeevika), and Grameen Foundation India, are propelling countless women towards economic independence and societal recognition through our Digital Naari app. We extend an open invitation to like-minded institutions and self-help groups to join us in maximising the reach of this initiative and empowering women.”