Payments specialist EFT Corporation announces rebrand of Zamlink to E-Switch following Shareholder exit

By Puja Sharma

Zamlink, a leading provider of electronic transaction management solutions is rebranding to E-Switch, following its takeover by EFT Corporation.

E-Switch, which provides the infrastructure to enable electronic transactions between banks and financial institutions in Zambia, gives access to more than 1,000 ATMs on their network countrywide and over 23,000 POS devices, shared mobile banking platforms, and other e-payments initiatives.

The company has an extensive array of offices in South Africa, Zimbabwe, Zambia, Kenya, Botswana, and Ghana providing customers access to national switching infrastructure as well as international card schemes such as Visa, Mastercard, and UPI.

Its parent company, EFT Corporation, which assumed management control of E-Switch in December last year is one of Africa’s most successful FinTech firms, delivering payment solutions across the whole of the continent. The rebrand is designed to prepare E-Switch for its next stage of development, with increased service offerings for its fast-growing customer base.

Simon Botha, Chairman of EFT Corporation Zambia, said, “We are pleased to announce the formal rebrand of Zamlink to E-Switch, as the company enters a new stage of growth. This is a major leap forward which reflects the commitment of EFT Corporation to Zambia, as well as our anticipated increase in service provision to our customers.”

Grant Flanagan, Chief Operating Officer of EFT Corporation added, “E-Switch plays a crucial role in allowing financial institutions and banks to get access to ATMs, POS terminals, mobile and internet banking services whilst enabling them to route transactions to the appropriate institution. This announcement is another exciting development in the EFT journey, as we continue to bring innovative new products and services to market.”