Paragon Bank and 26PMX Launch Spring, a New Savings App

By Vriti Gothi

Paragon Bank has partnered with 26PMX to launch Spring, a new savings app designed to help consumers across the UK earn better returns on their everyday money.

The launch comes as UK households continue to keep an estimated $714.8 billion in low-interest accounts, losing out on up to $27.1 billion each year in potential interest. Spring aims to address this by giving users a simple way to move money into a more competitive savings account, without the need to switch banks or lock funds away.

The app connects securely to users’ current accounts via Open Banking and allows instant transfers in and out, with no withdrawal fees or limits, offering flexibility while ensuring savers can make more of their money at a time when interest rates and cost-of-living pressures remain key concerns.

The roll-out of Spring forms part of Paragon Bank’s wider digital strategy to broaden its reach among younger, digitally savvy savers who expect easy-to-use, transparent tools for managing their finances.

To support the launch, Paragon Bank has appointed performance marketing agency 26PMX to deliver a multi-channel digital campaign focused on building awareness, driving new sign-ups and supporting long-term customer engagement.

The campaign combines high-profile media placements, data-led content and targeted advertising across key financial and lifestyle channels. Highlights include a homepage takeover of the consumer finance website This is Money and a five-day presence on Yahoo Finance. Targeted native ads will also reach users searching for ISAs and savings products or who have shown interest in competitor offers.

Lynne Cook, Marketing Director at Paragon Bank, said, “We chose 26PMX for their 20 years of proven experience in digital growth, particularly in financial services. They immediately saw the potential in our proposition and understood how to translate that into measurable business performance. Their data-driven, platform-agnostic approach makes them the perfect partner to support us and our stakeholders on Paragon’s digitalisation journey.”

Liam McNally, Managing Partner at 26PMX, said, “Spring is an exciting, purpose-led proposition that challenges the inertia of traditional banking and delivers real value back to consumers. It’s a privilege to be working with Paragon Bank on such a transformative brief. Our focus is on using data, creativity and technology to drive meaningful, measurable growth. Spring gives us the perfect platform to do just that.”

Nigel Terrington, Chief Executive Officer of Paragon Bank, said, “For too long, high street banks have taken advantage of customer loyalty, offering little to no interest on savings while making it unnecessarily difficult to access better alternatives. Spring is designed to change that. It gives people a simple, transparent way to earn more on their money, without switching banks or navigating complex product terms. It’s about restoring fairness and putting the customer back in control.”

Paragon Bank plans to expand Spring’s capabilities in the months ahead, with new features and tools designed to help users manage and grow their savings more effectively.