Paddle announces the integration of Alipay, Google Pay and iDeal as payment methods

By Joy Dumasia

Paddle, the Revenue Delivery Platform for B2B Software-as-a-Service (SaaS) companies, announced the integration of Alipay, Google Pay and iDeal as accepted payment methods. Additionally, Paddle is launching fully localised checkout and transaction emails to make it easier for Paddle customers to sell their products worldwide.

The latest updates to Paddle’s offering are designed to empower SaaS businesses looking to scale internationally. Tapping into new geographic markets is a significant driver of growth for many software businesses. Still, international sales are often constrained by the challenges of adapting payment and checkout services to local currency and language requirements.

By adding Alipay to their list of accepted payment methods, Paddle sellers gain increased access to Alipay’s one billion users, including 81% of Chinese consumers, making it a significant growth accelerator for SaaS businesses targeting the Chinese market.

Paddle has also integrated Google Pay and iDEAL, further expanding the range of payment options available to sellers and their customers, and launched fully localised checkout and transactional emails, including translation into 16 languages. Giving customers the ability to choose their preferred language at checkout and for all transactional emails can significantly boost conversion rates and increase retention.

Christian Owens, CEO and Co-Founder of Paddle, said: “Paddle’s platform is designed to remove the invisible barriers that prevent SaaS companies from scaling efficiently. That includes offering a range of payment methods and checkout experiences that allow sellers to deliver a fully localised experience to every customer anywhere in the world. We are delighted to be adding iDeal, Google Pay and especially Alipay, which has already increased conversation rates in China for those Paddle sellers that acted as early beta testers. By handling all of a software seller’s revenue delivery as standard, we want to remove the operational burden on SaaS companies and empower them to expand their businesses globally.”