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Paddle acquires ProfitWell to automate payments infrastructure for SaaS companies

By Joy Dumasia

May 25, 2022

  • Acquisition News
  • Europe
  • FinTech
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Paddle, the complete payments infrastructure for SaaS companies, announces it has acquired ProfitWell, the leading subscription metrics and retention automation software provider. The deal valued at over $200 million in cash and equity is the next step in Paddle’s mission to remove the barriers to growth for SaaS companies worldwide.

By integrating ProfitWell’s industry-renowned accessible financial metrics and its pricing and retention software, subscription businesses will now be able to plug into Paddle and have their taxes, payments, billing, reporting, retention, and pricing all done for them. Together, the combined business will use this “do it for you” approach to capitalise on the new wave of software that focuses on taking care of the problem instead of providing the tools to solve it, allowing subscription businesses the bandwidth to focus on what’s important their product, team, and customer.

ProfitWell is a Boston-headquartered subscription revenue automation company founded in 2012 by Patrick Campbell. Over 30,000 businesses in more than 100 countries, including Canva, Autodesk, Masterclass, and Notion, use ProfitWell’s suite of tools to analyse their subscription business before automating their pricing and retention efforts to support growth. ProfitWell’s Metrics product is the number one real-time subscription reporting product, Retain is the industry-leading automatic churn reduction tool, and Price Intelligently is synonymous with optimising SaaS and subscription pricing. With both companies committed to the “do it for you” philosophy when it comes to the billing stack for SaaS businesses, the acquisition will seamlessly bring world-class subscriptions intelligence to Paddle’s customers for free and further solidify the firm’s foothold in the US following the recent opening of its New York office.

The acquisition will be funded via Paddle’s recent Series D fundraise and will see ProfitWell continue to operate under its existing brand for the foreseeable future as the two companies work to integrate their respective products throughout 2022. All employees and offices across Boston, Salt Lake City, and Rosario will be retained, and a number of senior executives will join Paddle’s leadership team; Patrick Campbell, CEO of ProfitWell, will become Paddle’s Chief Strategy Officer; CPO Facundo Chamut will become Chief Product Officer, and Chief Revenue Officer Peter Zotto will join the commercial leadership team at Paddle while continuing in his role for ProfitWell.

Paddle’s complete payments infrastructure for SaaS, which integrates checkout, payment, subscription management, and financial compliance processes, is used by over 3,000 software companies, including BlueJeans by Verizon, MacPaw, Framer and TailwindLabs. Paddle’s acquisition of ProfitWell follows a milestone year in 2021, which saw the company more than double its revenue growth, scale its team from 140 to 275, make senior hires, including a new CMO, and announce the world’s first alternative In-App Purchasing (IAP) system for iOS developers. It also follows Paddle’s $200 million Series D funding round in April of 2022, which valued the startup $1.4billion.

Christian Owens, CEO and Co-Founder of Paddle, said: “Paddle and ProfitWell share a common goal: maximising our software customers’ revenue by taking care of the operational and financial obstacles that cost unnecessary time and manpower. Both companies aim to ‘do it for you’ rather than just help you solve it.

That’s why we’re thrilled to announce we’re acquiring ProfitWell. Having created the number one subscription metrics product in the market and cemented its reputation as a renowned authority on revenue growth in the $400 billion SaaS industry, ProfitWell will add considerable value to our offering. We couldn’t be more excited to have Patrick and the team on board, helping us achieve our mission of running and growing SaaS businesses automatically.”

Patrick Campbell, CEO and Founder of ProfitWell, added: “At ProfitWell, we’re committed to supercharging revenue growth for some of the most exciting, forward-thinking businesses on the planet, and by joining forces with Paddle, we see an opportunity to do even more. Paddle shares our mission to help thousands of software businesses avoid the operational hurdles that stand in the way of growth by taking these problems on completely ourselves. Those shared objectives, combined with the natural, cultural fit between our two companies, meant adding our subscription metrics and retention tools to the offering just made perfect sense. We’re delighted to have the opportunity to bring our teams together to build a truly holistic, powerful payments infrastructure at the heart of the SaaS market.”

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