Optimum Finance appoints Anthony Persse as the new Chief Executive

By Megha Bhattacharya

UK-based Optimum Finance today announced the appointment of Anthony Persse as the new Chief Executive Officer. The new CEO will be responsible for enhancing the company’s proposition of providing small and medium-sized UK businesses with much-needed access to fast, flexible funding.

The company currently has extended over £100m of funding to a client base that grew more than 50% in 2019.

Commenting on his appointment, Anthony said “I am thrilled to be joining the incredible team at Optimum Finance that are as passionate as I am about fulfilling the need for better smarter funding for SMEs. My vision is for Optimum Finance to be the go-to invoice finance option to ease the stress surrounding cash flow and late payments, so that company owners can focus on running their businesses.”

Previously, Anthony was the Financial Solutions Director for Proactis, where he led the development of the market-leading early payment solution, bePayd. Prior to Proactis, Anthony headed up the strategy and risk teams for Ultimate Finance. He is expected to bring an extensive understanding of the SME finance market along with specialist technical skills.

Chairman of Optimum Finance and chief operating officer at JRJ Group, Peter Sugarman, said, “When we started this business back in 2017, we were determined to challenge the invoice finance sector by investing in an industry-leading fintech capability. We believe Anthony’s insight and technical expertise along with his infectious enthusiasm for revolutionising SME finance makes him the ideal candidate for realising our ambitions for Optimum Finance.”

Optimum Finance specialises in providing bespoke invoice finance solutions for SMEs.