Opera partners with Butter for an in-browser BNPL extension in the UK
By Joy Dumasia
Opera, NASDAQ listed global web innovator chosen by hundreds of millions of users globally, is collaborating with Butter, one of only two Buy-Now-Pay-Later (BNPL) platforms regulated by the FCA, to make the user experience more seamless for UK based shoppers in the Opera browser. Butter’s Buy-Now-Pay-Later extension will give millions of UK consumers the possibility to spread payments on any e-commerce product purchased using an Opera browser.
The Opera Browser is a browser of choice which focuses on personalization towards each individual’s needs. The Butter BNPL solution will be provided as an extension, which can be easily activated if and when the user wants to enable BNPL functionality for a given online purchase.
One of the reasons for choosing Butter, a leading BNPL provider in the UK, was that it is an FCA regulated Buy-Now-Pay-Later platform that centres its proposition on providing interest-free spread payments with no penalties for late settlement. The cooperation with Butter is part of Opera’s broader e-commerce strategy which focuses on providing users with an improved, seamless, private, and safe shopping experience, including additional benefits such as the coupons extension available in the UK and Dify cashback currently available in Spain, Poland, Russia and Ukraine.
Timothy Davis, Co-Founder and CEO of Butter, comments: “BNPL is now one of the most popular ways to transact globally and is a space that people from all industries, financial and non-financial, are increasingly excited about. As the UK’s most innovative BNPL platform, we’re thrilled to announce another first in our pioneering new partnership with Opera – the global multi-platform web browser company. Our focus has always been to deliver a consumer-driven proposition based on the fundamentals of fair lending, flexibility, and great consumer experience, with a vision for tech-enabled innovation that is shared throughout the Opera business, so our partnership was a no-brainer. This is a huge first for the BNPL industry, and we’re naturally excited to be partnering with a global technology business as large as Opera and introducing Butter to their millions of users. Our new joint-proposition will make sure that Opera’s large customer base has access to the convenience of BNPL wherever and whenever they shop, directly from within their Opera browser.”
Paul Andrews, Vice President at Opera, comments: “Millions of people use Opera browsers to shop every day, so it is paramount for us to look at innovative ways to enhance this experience. We have to date, launched integrated Dify cashback and coupon solutions, and we see the importance of including BNPL within our ecosystem. Our partnership with Butter is a continuation of our mission to create a frictionless shopping experience for our users. And following our commitment to consumer privacy and security, it makes sense for us to choose Butter, the first regulated BNPL provider which shares our values, as our partner. We are excited to be launching the partnership in the UK and are looking to further expand BNPL integrations for our users across the world.”