Nucleus Wealth Fusion digital advice platform selected by Arrow

By Edil Corneille

Today, Melbourne-based Nucleus Wealth and Arrow Financial Advice announced a partnership whereby Arrow will use Nucleus Wealth’s white label digital advice platform, Nucleus Wealth Fusion. The platform is expected to cost-effectively service the low balance market and build relationships with clients from the very beginning of their nest egg building journey.

The Nucleus powered Arrow Fusion platform portfolios will feature over 30 ESG filter choices making it comprehensive and a sophisticated digital advice service in the Australian market and globally.

“Arrow has been looking to provide a digital offering to our clients for a while now, as we are seeing increasingly fewer options for low balance clients to get advice, and consumers wanting more and more to interact with companies digitally,” Arrow Financial Advice’s CEO Michael Voss apprised.

“The question of if and how digital and full-service advice would work together has been around as long as digital advice. Nucleus Wealth believes the best outcome for consumers is when they complement each other. We want to support advisers in the integration process, acknowledging that between COVID-19 and FASEA, they have plenty to deal with already.” Damien Klassen, Nucleus Wealth’s Head of Investments enunciated.

The platform allows Arrow to offer its clients liquid, secure assets held in their own name with JP Morgan and HSBC as custodians.

“The Nucleus Wealth platform we have adopted as part of the Arrow family of options means for as little as $10,000 starting balance clients can begin their nest egg with an actively managed portfolio that truly reflects their values and priorities. And it can be modified any time as investors’ circumstances and/or preferences change,” says Voss.

“Nucleus Wealth has an outstanding investment pedigree headed by Damien Klassen. His team has more than 50 years industry experience and were one of the few Australian wealth managers to predict the COVID correction and, importantly, to act upon it. This, combined with the fact that ethical investing is one of the strongest investment trends globally, makes us delighted and proud to be partnering with Nucleus Wealth to bring our clients this offering,” Voss added.

“We saw an opportunity to meet the increasing demand for ethical investments and increasing disparity in ethical beliefs. Offering individual filters for each ethical consideration is important, because our research shows that reducing an investment universe by more than 5% begins to exponentially affect performance,” says Klassen.

“Time and resources are of the essence for financial planners today, so we have made the sign-up process quick, secure and compliant. Advisers can easily collect and manage client profiles, ethical preferences and annual opt-ins,” Klassen mentioned.