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Nubank launches Nubank+ and partners with Max in Brazil

By Delisha Fernandes

April 30, 2024

  • ATMs
  • Cashback
  • Credit Card
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Nubank, Digital Financial Services, Equity Capitalisation, Financial Institutions, Financial Services, CNBV, Digital Savings Account, Cuenta Nu, Nu México, Regulatory, Mexico, Latin AmericaNubank, a digital financial services platform, has released Nubank+ to offer users cashback, free withdrawals, and free streaming via a partnership with Max.

The partnership with Max in Brazil is part of the Nubank+ benefits, offering access to the streaming platform at no extra cost for the first 12 months on the Basic Plan with ads, highlighting Nu’s focus on promoting unique experiences for customers to enjoy their leisure moments, beyond the best financial products and services. Nubank+ will start to be rolled out in the coming weeks.

“We are always striving to offer the best benefits to our customers, and we saw the opportunity to provide benefits not only in the use of our products but also in solutions for their daily lives. Following this idea, Nubank+ emerges as an experience to bring benefits that make users’ lives lighter and more enjoyable,” said Livia Chanes, CEO of Nubank in Brazil.

Check out the main benefits for Nubank+ customers:

  • Instant 0.5% cashback on the credit card, which does not expire and can be redeemed to the account or converted into miles.
  • Access to the Max monthly basic plan with ads for the 12 months of subscription to watch original series, movies, sports, reality shows, and more with Full HD resolution and two screens connected simultaneously. For the launch, the Max offer is available only in the ad-supported version for Nubank+ customers, but in the upcoming months, customers will also have the option to upgrade to the ad-free version.
  • Unlimited free withdrawals at Banco24Horas ATMs.
  • Payment Assistant – the personal assistant to organise and pay monthly bills now has an exclusive feature: Smart Alerts to monitor and notify if the amount of bills registered for automatic debit exceeds expectation.

Nubank+ aims to recognise the partnership with customers. Those who already concentrate their financial life on Nu and spend over $684 per month on the credit card can enjoy Nubank+ at no cost, while other customers can also be part of the experience for $ 6/month. This experience is available for customers over 18 years old who have a credit card, except for the ‘Building Limit’ version.

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