NPCI Bharat BillPay ties up with ICICI Prudential Life Insurance

By Leandra Monteiro

NPCI Bharat BillPay Ltd., the wholly-owned subsidiary of National Payments Corporation of India has tied up with ICICI Prudential Life Insurance to provide its marquee offering – ClickPay to the insurer’s customers. ICICI Prudential Life Insurance is the first insurance company to offer this facility of ClickPay to its customers empowering them to make renewal premium payments with ease.

To offer an automated and valuable insurance premium payment experience, ICICI Prudential Life Insurance will generate the ClickPay link and share it with the customers which will redirect them to the payment page comprising payment details. This convenient and secure two-step process will help customers pay the bills without the hassle of putting in the premium amount, remembering premium payment dates, and going through arduous steps to make the payment.

Commenting on the announcement Ashish Rao, Chief – Customer Experience and Operations, ICICI Prudential Life Insurance said, “We are delighted to partner with NPCI and make ClickPay, a payment link, live for our customers. As a customer-centric organisation it has been our endeavour to provide our customers with easy-to-use interfaces that offer a hassle-free and seamless premium payment experience. We strive to keep improving customer experience and have been leveraging new-age technology and digital platforms to provide our customers with an immersive experience across the policy lifecycle.”

Noopur Chaturvedi, CEO, NPCI Bharat BillPay Ltd said, “We are happy to onboard ICICI Prudential Life Insurance on the ClickPay platform. We believe that this unique payment mechanism will offer a seamless insurance premium payment experience to all customers across the country. It is our constant endeavour to add an extra layer of convenience for all our users for their recurring bill payments. We are currently working on integrations with various service providers as well as Consumer Apps for enabling ClickPay, and are confident that this will be a ubiquitous mode of payment in times to come.”