Nexi partners Jakala to launch CVM development centre

By Gloria Methri

European PayTech Nexi, in partnership with Jakala, the Italian Martech company, has founded the CVM Martech Lab, the new Customer Value Management center for the financial services sector. The new CVM center aims to provide banks and FinTechs with data science, marketing knowledge, and technologies for CVM development, through solutions that leverage digital payments in customer engagement.

Established in Milan but with a European reach, CVM Martech Lab stems from the desire of the two companies to pool engagement practices within the evolution of digital payments for the benefit of banks and financial institutions. Banks, FinTechs, and industry players will be able to tap into the economies of scale and scope guaranteed by CVM Martech Lab, while also benefiting from the complementary nature of the tools and practices that Nexi and Jakala plan to bring into the mix.

“CVM Martech Lab aims to be a powerful accelerator to develop customer engagement at a systemic level. We at Nexi, after more than six years of work to develop multiple solutions for many banks, have built up a wealth of experience and processes that, together with those of Jakala, represent a real value for Italy and we intend to export this value to Europe,” said Flaminio Francisci, Customer Value Management Director at Nexi.

Presently, over 150 Italian banks already have access to the modern CVM solutions and methodologies offered by Nexi and Jakala.

Gabriele Pozzi, Managing Director of Jakala said, “The success of any engagement program is closely linked to an understanding of its target market. We are proud of the partnership with Nexi because it allows us to apply our know-how in the field of engagement, intervening in a key moment of the customer engagement process like digital payments. Indeed, in this process, it is essential to implement a data-driven profiling approach and real-time interaction aimed at being relevant when it counts.”

Nexi’s CVM Martech Lab enables organisations offering products and services based on the payment experience to maximise the value of their customers by engaging them through digital payments and developing new business propositions aimed at the customers themselves.