Net Purpose acquires SDI AOP to boost sustainable investing
By Vriti Gothi

Net Purpose has acquired the Asset Owner Platform for Sustainable Development Investments (SDI AOP), a global collaboration founded by APG, PGGM, AustralianSuper, and British Columbia Investment Management Corporation (BCI). The transaction marks a defining moment in sustainable finance, creating a unified global standard to accelerate investment towards the UN Sustainable Development Goals (SDGs) and climate objectives.
Under the new structure, the SDI AOP founders will continue to play an active role in shaping the platform’s strategy and methodology, including representation on the Net Purpose Board. Net Purpose will integrate SDI AOP’s data processing, methodology, and customer engagement capabilities into its existing technology stack and will introduce enhanced SDG classifications across its platform. The combined entity will be led by Net Purpose Founder and CEO, Samantha Duncan.
Together, the organisations will serve clients representing more than $40 trillion in assets under management. The expanded platform will offer an integrated suite of sustainable development data and analytics designed exclusively for sustainable and impact investors across asset classes. Clients will benefit from a more sophisticated, transparent, and comprehensive dataset, supported by a larger team of experts in sustainable finance and ESG measurement.
Net Purpose and SDI AOP share a mission to accelerate investments that drive progress towards the SDGs and deliver meaningful outcomes for beneficiaries. Both organisations have developed highly aligned methodologies to evaluate companies’ contributions to the SDGs, setting a high standard for measuring impact and outcomes. As the need for consistent and comparable sustainability data intensifies, this partnership signals a renewed commitment to standardisation, scalability, and actionable insights for investors worldwide.
Claudia Kruse, Chief Sustainability & Strategy Officer at APG and Chair of the Asset Owner Platform for Sustainable Development Investments (SDI AOP), said: “The SDI AOP was established by APG, PGGM, BCI and AustralianSuper to create a shared understanding of investments that contribute to the SDGs, and to help identify Sustainable Development Investments (SDIs). Five years in, we are thrilled to have built a committed community of clients with whom we have set a global standard. We are incredibly excited for this next chapter of the SDI AOP and to unite with Net Purpose on our shared mission and goals.”
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