Neem & Mastercard announce embedded finance partnership in Pakistan

By Gloria Mathias

Neem has joined forces with the global payment provider, Mastercard, in a pioneering partnership marking the embedded finance revolution in Pakistan and the wider MENA region.

This strategic multi-year collaboration will help the company enable financial wellness for Pakistan’s underserved communities and strengthen Neem’s offerings – from card issuance to product-driven initiatives like remittances, loyalty reward programs, and much more in the future.

Pakistan’s financial wellness landscape needs a significant boost. Through the embedded finance model, digital businesses from any sector can integrate financial services directly into their products via application programming interfaces, or APIs. This allows non-financial businesses to offer core financial services to their customers, like payments, lending, insurance, and others, without having to build their financial infrastructure, require a banking license, or deal with regulatory compliance.

Embedded finance has been widely accredited as a revolution in financial services, creating a profound impact across emerging markets, and will benefit Pakistan in its Fintech shift.

Neem is developing a robust technology stack that can empower digital businesses in Pakistan to offer a wide range of financial services to their customers. Its banking-as-a-service platform covers everything from full payment infrastructure to embedded lending and insurance.

Whether you are in mobility, agriculture, gaming, eCommerce, or other industry sectors, Neem can enable you to create new financial revenue streams and start providing financial products for your end-users. As a first step, the company is introducing planet-friendly debit cards in Pakistan.

Vladimira Briestenska, Co-founder of Neem said, “The partnership with Mastercard is a major milestone for Neem and the embedded finance movement in Pakistan. Also, sustainability is at the heart of this collaboration, and we are committed to inspiring the industry to join us in this movement.”

This strategic partnership aims to put Pakistan on the global map of embedded finance.