Nayax and A2Z Cust2Mate partner on smart cart payment solution

By Gloria Methri

Nayax Ltd has partnered with A2Z Cust2Mate to pair its automated retail mobile payment system with A2Z Cust2Mate’s smart cart platform for retail stores.

The two companies will allow customers to complete their entire shopping journey from the comfort of their smart cart, with no need to wait in long checkout lines. A2Z’s Cust2Mate 3.0 can transform any shopping cart into a shopping platform, integrating a touchscreen panel with computer vision and an algorithm to provide a personalised shopping experience.

Incorporating Nayax’s innovative, comprehensive hardware and software payment solution on-cart, A2Z Cust2Mate 3.0 will allow customers to “pick and go.”

Nayax and A2Z Cust2Mate will collaborate to sell the Cust2Mate 3.0 smart cart system with integrated Nayax payment technology as a unified, end-to-end solution for retailers worldwide. The first smart carts with Nayax’s payment solution will be deployed in France, with the goal of deploying tens of thousands of payments-enabled smart carts globally.

“Relocating the point of sale from the checkout lane to the shopping cart is an ingenious way to improve a retailer’s operational efficiency and the shopper’s experience,” said Yair Nechmad, CEO and Chairman of Nayax. “Nayax is thrilled to partner with A2Z Cust2Mate to offer an integrated, state-of-the-art shopping and payment solution for retailers and their customers.”

“This partnership expands our sales reach and strengthens our presence in the retail market,” said Gadi Graus, CEO of A2Z Cust2Mate. “By integrating Nayax’s seamless payment solution with our smart carts, we have created a game-changing innovation that boosts retailer revenue, cuts operational costs, and enhances the shopping experience.”