NatWest and Spotify partner to launch a carbon-neutral podcast
By Joy Dumasia
NatWest has teamed up with Spotify and Vayner Media to present the UK’s first completely carbon neutral podcast series. Green Business Builders, hosted by Paralympian and broadcaster Ade Adepitan, gives listeners on all major platforms the opportunity to hear from climate champions from across the UK business community.
As a principal banking sponsor for the COP26 climate conference in Glasgow in November, NatWest also aims to use the new four-part series to demystify sustainable business practices, encouraging the UK’s 5 million-strong business community to become Net-Zero.
NatWest and the Swedish-born streaming platform Spotify have ensured that the series is entirely carbon-neutral, offsetting carbon emissions generated by the production and streaming of the podcast. It’s believed that this is the first production of its kind in the UK and will offset 480 tonnes of CO2 output. The initiative forms part of Spotify Advertising’s sustainable audio offering, ‘Sustainable Sonics’ utilising carbon offsets to zero out the environmental impact of a brand’s audio advertising on Spotify.
NatWest serves customers in England and Wales, supporting their personal, private, and business banking needs. NatWest helps customers at all stages in their lives, from opening student accounts to buying their first home, setting up a business, and saving for retirement.
Solange Chamberlain, COO, Commercial Banking and Executive Climate Sponsor, NatWest Group, said: “We are very excited to be launching this new series and are thrilled that such an inspiring variety of business leaders took the time to speak to Ade about their experiences in this undoubtedly challenging space. Becoming a more climate responsible citizen or business is an imperative, and it is now about how quickly we can work together to make the changes that matter.”
Recently, IBS Intelligence reported that NatWest had launched its Expert in Residence programme across the UK, dedicating 28 roles based in branches and communities to help female entrepreneurs realise their growth ambitions, following a successful two-year pilot of the Solent and South-East programme regions of England.
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