MultiPay Global Solutions announces partnership with Luxochain

By Megha Bhattacharya

MultiPay Global Solutions today announced its new partnership with anti-counterfeiting blockchain technology provider Luxochain. By combining forces, Luxochain and MultiPay will help businesses maintain and enhance their reputation by ensuring product authenticity without impacting the customer experience. The new partnership provides an integrated payment and blockchain solution for the authenticity of products in the luxury, retail, and pharmaceutical industries.

“Luxochain’s world-class expertise in leveraging blockchain technology to deliver product authenticity makes it the perfect partner for us to deliver a solution that can help combat counterfeiting without degrading the customer experience,” said Delia Pedersoli, COO at MultiPay Global Solutions. “By connecting MultiPay’s unique payment API that enables businesses to collect any payment, anywhere with Luxochain’s innovative blockchain solution, businesses can provide customers with a unique certificate of authenticity at the point of sale. This quick and simple process gives consumers confidence in the products they are buying while not adding in extra steps to the buying process.”

Luxochain’s technology works by combining electronic tags that are inserted into a product at the point of manufacture. These are connected to a non-fungible token (NFT) which acts as a unique digital fingerprint on the Luxochain blockchain. Once a purchase is completed through the MultiPay system, the NFT is transferred to the customer and placed in their Luxochain app. The NFT can then easily be accessed or passed on if the owner decides to sell the product at a later stage.

“Partnering with MultiPay was a clear choice for us in progressing the growing adoption of Luxochain,” said Davide Baldi, CEO at Luxochain. “To win the fight against counterfeiters, businesses need solutions that customers can trust and are easy-to-use. If not, people simply won’t use it and the system will fail. When we met with MultiPay it was clear they saw the importance of the customer experience in the same way we do. Their ability to reconcile payments through a single API and therefore take any payment anywhere perfectly met our desire to simplify the purchasing process and add in an extra level of authenticity that can be used across the whole lifetime of a product.”