Moonfare launches in the U.S.; consolidates role as a globally alternative investment platform

By Edlyn Cardoza

Moonfare is actively shaping the ‘Private Markets Go Retail’-phenomenon and is one of the companies in this sphere that acts as a truly global player. Following a $125 million Series C led by technology investor Insight Partners, Berlin-based FinTech Moonfare announces its U.S. debut. With this step, Moonfare becomes a truly global company with operations across Europe, Asia, and now the U.S. The private equity investment platform is also launching in Singapore in the coming weeks, expanding its global footprint further.

Moonfare is breaking the mould through its strong partnerships with category-leading Private Equity and Venture Capital funds, including landmark names such as KKR, The Carlyle Group, Blackstone, IVP and Khosla Ventures. Unique in the U.S., Moonfare enables its members to invest directly in a selection of curated, top-tier funds, with low-entry minimums of $125.000. Unlike other investment strategies with clunky onboarding processes, Moonfare’s digital platform allows its clients to register, complete KYC and digitally sign documents, all within 15 minutes.

As one of the world’s largest wealth hubs, the U.S. holds strong potential for Moonfare’s ambitious growth plans. North America’s Very High Net Worth (VHNW) population continues to grow, reaching 1.1 million VHNW individuals in the U.S. In comparison, the VHNW class in Europe is contracting, falling to roughly 600.0001 in 2021. In addition, the U.S. is home to the world’s wealthiest millennials, who represent a new generation of qualified investors looking to achieve high returns and portfolio diversification.

Steffen Pauls, Moonfare’s founder and former KKR Managing Director and seasoned industry veteran, has set his sights on the U.S. market for quite some time.

“We are thrilled to expand our global footprint and proud to be amongst the few European FinTechs expanding into the U.S.,” says Moonfare founder Steffen Pauls. “Entering the U.S. market provides a tremendous opportunity, allowing us to use our proprietary technology platform to create a unique experience for like-minded investors who are bullish on pursuing investments into private markets unavailable to them in the past. As customer behaviour continues to transform towards direct digital solutions we see a lot of growth potential for the platform with it’s easy and direct access to private markets.”

Additionally, as part of the U.S. launch roadmap, Moonfare enhances its product offering and dedicates resources to its best-in-class technology. Moonfare USA will be headquartered in New York City.