MobiKwik Blue American Express Card launched in India
By Edil Corneille
The MobiKwik Blue American Express Card has been launched in India. MobiKwik has mentioned that it is now the first non-bank Indian company to become a member of the American Express network and issue cards. The card’s avatar is purely digital, in keeping with the preferences of young Indians and the growing demand for digital payments at online and physical stores.
Integrating the card with the wallet significantly expands MobiKwik’s universe of merchants allowing users to pay at all American Express merchants in addition to the company’s own merchant network.
Upasana Taku, Cofounder & COO at MobiKwik said, “The launch of the MobiKwik Blue American Express Card is a key milestone in our journey of becoming a full stack fintech platform, bringing Financial Inclusion to the Indian masses and delivering on the promise of Digital India. The MobiKwik Blue Card provides amazing value to the Indian user in the form of ₹10,000 in credit limit, 1% SuperCash on purchases and savings on Diwali shopping. Strategically, the Card increases MobiKwik’s ubiquity at point of sale and furthers our aspiration to become India’s largest Digital Credit platform.”
The classy metallic silver card’s design consists of a network embossing and a wallet shaped chip at its heart. The card is designed to resonate with mobile-friendly millennial users for whom having an American Express branded card has immense aspirational value. The Gurugram-based FinTech platform has stated that it has developed an equally slick user experience for a user to avail the card on their mobile app. The MobiKwik Blue Card’s issuance process takes place in 1-click and within a few seconds.
MobiKwik had soft launched the card a month ago to a select set of its users. The company mentioned that the card has seen enthusiastic demand with 200,000 of it being issued.
IBSi Daily News Analysis
September 29, 2023
Banking is becoming byte-sized with rise of Embedded Finance, Temenos study showsRead More
IBSi FinTech Journal
- Most trusted FinTech journal since 1991
- Digital monthly issue
- 60+ pages of research, analysis, interviews, opinions, and rankings
- Global coverage