Missouri Central Credit Union taps Bankjoy’s product suite to drive new membership
By Gloria Mathias
Missouri Central Credit Union has selected Bankjoy’s digital banking platform as well as the Online Account Opening solution to acquire and onboard new members.
Following a rigorous vetting process of several vendors, which was supported by their strategic partner, Cornerstone Advisors, Missouri Central Credit Union has chosen to leverage Bankjoy’s robust suite of digital banking products to elevate its member experience and provide the same calibre of digital tools as some of the nation’s largest institutions.
“Given our longstanding history of serving our tight-knit community, strong member relationships are something we take pride in and it’s what differentiates us from larger, national bank brands,” said Josh Wooley, President and CEO of Missouri Central Credit Union. “After vetting our options and meeting the team at Elevate 2024, Bankjoy’s user conference, we found that their digital banking platform and online account opening tools were a perfect fit for our needs. We look forward to working with Bankjoy.”
Through the partnership, Missouri Central Credit Union members will have access to Bankjoy’s end-to-end digital platform, which includes online and mobile banking, e-statements, and other advanced functionalities, such as integrated online loan applications and more. For new members, the credit union now supports a smooth and seamless onboarding experience thanks to Bankjoy’s Online Account Opening solution.
The Bankjoy product suite also integrates directly with Missouri Central Credit Union’s core processing system, Fiserv Portico, which ensures an intuitive, consistent experience across channels – from the time a member opens their account.
“Since the beginning, Bankjoy has been focused on helping community financial institutions like Missouri Central offer the same level of robust digital banking tools that the largest financial institutions in the country offer,” said Michael Duncan, CEO of Bankjoy. “By partnering with us and leveraging our award-winning suite of digital banking features and our online account opening solution, Missouri Central Credit Union is well equipped to grow engagement and attract new deposits, even amid a fiercely competitive market. We’re helping level the playing field so institutions of all sizes can compete and win market share, as we believe this is paramount to a healthy financial services landscape.”
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