Minna Technologies appoints Amanda Mesler as new Chairwoman

By Joy Dumasia

Minna Technologies, the Swedish FinTech creating a problem-free subscription economy, announced the appointment of Chairwoman Amanda Mesler. Mesler joins Minna Technologies at a pivotal point of Minna’s hyper-scale. The company has experienced over 2500% growth in 2021, a trend further accelerated by the pandemic fuelled digitalization of banking. Counting tier-one retail banks across Europe as clients, her appointment will support Minna’s broader expansion across the banking and merchant network, creating the genius infrastructure that empowers everyone. 

An American based out of the UK, she has over 25 years of extensive international leadership. Most recently, she was CEO at Cashflows, a FinTech platform that aims to make it easy for merchants to accept payments. Before that, she was CEO of UK-based, cross-border payment provider Earthport, sold to Visa for a reported $257 million in 2019 during her tenure. 

In addition to her extensive work in M & A and capital raising, she has an impressive track record of leading digital transformation, operationalizing change and building businesses within global companies, including Microsoft, Logica and KPMG.

Joakim Sjoblom, CEO of Minna Technologies, said: “We’re so pleased to welcome Amanda. Her extensive technology background in payments, SaaS and digital transformation are ideal for Minna’s growth. We have incredible ambition for international expansion and expanding our banking and merchant networks. Amanda’s unparalleled leadership, impressive track record of scale paired with her extensive global network make her so well poised to support our next chapter.”

Amanda Mesler, Chairwoman of Minna Technologies, said: “I’m thrilled to join Minna at such a pivotal point not just on their journey but also in the market. Today, the size of the subscription economy is $650 billion, with Gartner predicting that by 2023, 75% of all B2C businesses will be subscription-based businesses. We have seen the momentum of open banking, innovation and FinTech further optimizing the opportunity. Minna’s market position, existing success and incredible team set this up for great success.”