MeridianLink and Fintel Connect partner to enhance deposit and loan growth for FIs

By Edlyn Cardoza

Fintel Connect, one of the leaders in marketing technology for the financial industry, announced its partnership with MeridianLink, Inc., one of the leading providers of cloud-based software solutions for financial institutions. By integrating Fintel Connect’s campaign tracking and partner marketing platform into MeridianLink Opening, the two companies are enhancing full-funnel marketing transparency and deposit and loan growth for banks and credit unions.

“Financial institutions leveraging MeridianLink’s account opening capabilities can now achieve a higher return from their marketing efforts and drive more efficient digital growth through the integration of Fintel Connect’s performance platform,” says Fintel Connect’s Founder and CEO, Nicky Senyard. “We’re pleased to support MeridianLink’s objective to accelerate life’s most important financial moments and allow financial institutions to reach new customers and members more than ever before.”

MeridianLink’s account opening solutions enable banks and credit unions to acquire new deposit and lending customers efficiently. By leveraging Fintel Connect’s turn-key integration, MeridianLink further enables financial brands to track campaigns through the funnel and measure and optimise marketing spending by tying campaigns to real opened accounts and funded loans. Additionally, this partnership helps MeridianLink banks and credit unions scale their customer acquisition strategy by gaining direct access to Fintel Connect’s affiliate marketing capabilities.

“We are proud to expand the resources available to our customers in the MeridianLink® Marketplace with the addition of Fintel Connect, a solution that provides transparency to financial brands on their marketing journey and spend,” said Megan Pulliam, SVP of Marketplace at MeridianLink. “By integrating Fintel Connect’s solutions into MeridianLink, our customers can build strategies and allocate budgets smartly and efficiently which can positively impact the bottom line.”

This partnership directly supports Fintel Connect’s mission to provide financial brands with the tools for safe, cost-effective, and scalable business growth in an ever-evolving market.

MeridianLink powers digital lending and account opening for financial institutions and provides data verification solutions for consumer reporting agencies. MeridianLink’s scalable, cloud-based platforms help customers build deeper relationships with consumers through data-driven, personalised experiences across the entire lending life cycle.