Meniga & Swedbank roll out digital banking solution to boost customer engagement

By Megha Bhattacharya

FinTech Meniga announced a partnership with Swedbank recently in a bid to launch new services to increase customer engagement. The new digital banking solution, now live within all of Swedbank’s markets in Sweden, Estonia, Lithuania, and Latvia, is the first product formed from Meniga’s partnership with Swedbank. The solution aims to boost customer engagement and improve the overall digital user experience of Swedbank’s customers.

Georg Ludviksson, CEO & co-founder of Meniga, commented, “We are very excited to have established this great partnership with one of the most reputable financial institutions in the Nordics, which takes us another step closer to strengthening our position as the leading provider of digital banking solutions across Europe and beyond.”

“Meniga has been working meticulously with Swedbank to develop a first-class personal finance management solution with an innovative, engaging and intuitive interface, which will ensure the best possible user experience for its customers. We are delighted to be able to support Swedbank with these services, which we are confident will help millions of potential new customers across the Nordics and Baltics better manage their finances and take control of their own financial health.”

According to Meniga, the new services acts as an everyday financial advisor and offer functionalities including personalised insights and reports, budgeting and financial planning, google-like search for specific transactions as well as a mobile bank app start page offering a personalized at-a-glance overview of a customer’s financial life. The solution is free to use and will be available via the App Store and Google Play.

Lotta Lovén, Head of Digital Banking & IT and CIO, Swedbank said,  “We chose Meniga as a strategic partner with innovation capabilities and a broad experience in creating digital customer engagement to support Swedbank in taking the next step in personalized digital services. Key to behavior-based services is the customers’ trust that underlying data integrity and consistency remains intact, which has been a focus throughout our collaboration, and I am very happy with the end result. We now look forward to continue building on the foundation we jointly have created.”