Mehrwerk, bolttech partner to scale embedded insurance services

By Aarav Garg

Mehrwerk has partnered with global InsurTech bolttech to expand embedded insurance and value-added service offerings in Germany, with plans to scale the model into additional markets over time.

The partnership combines bolttech’s insurance distribution and technology capabilities with Mehrwerk’s B2B2C platform focused on data-led customer benefits such as cashback and lifestyle protection. Together, the firms plan to offer integrated propositions to partners across banking, retail and utilities, helping companies embed new revenue-generating services directly into customer journeys.

Frank Hippen, CEO and Founder of Mehrwerk, said, “bolttech is a strong partner with deep expertise in embedded insurance. Together, we can offer a broader portfolio of services and insurance solutions that help both our existing and new partners differentiate their offerings and create sustainable added value for their customers.”

The initial focus is expected to be Germany, where both firms see growing demand from retail banks looking to differentiate current account and subscription packages. According to bolttech consumer research, more than 70% of German consumers are interested in bundled insurance coverage and services within bank accounts.

Stephan Tan, CEO, EMEA at bolttech, said, “This partnership with Mehrwerk strengthens our embedded insurance and services offering in Germany, particularly within financial services. By combining our complementary capabilities, we can deliver broader, more relevant propositions for distribution partners and support them in creating better, more integrated customer experiences.”

Products likely to attract demand include travel insurance, airport lounge access during flight delays, cyber protection, purchase protection and cashback rewards. For banks, these bundles can support premium account pricing while deepening customer engagement.

A key element of the partnership is the use of transaction data to tailor offers in real time. Mehrwerk said its platform reaches more than 17 million households and over 6 million active users annually, allowing partners to personalise insurance and rewards products based on spending behaviour.

The company also cited internal data showing that embedded benefits programmes can materially improve retention and satisfaction. According to Mehrwerk, customer satisfaction has increased by 450% on average in relevant deployments, while churn has fallen by up to 75%. It also estimated incremental income of €50 ($58) per customer annually for financial services partners.

Beyond Germany, the alliance is expected to pursue new distribution opportunities internationally, using cross-selling into existing partner networks and joint client acquisition. The deal reflects continued momentum in embedded finance, where banks increasingly seek non-interest income through digital services layered onto core accounts.