MeaWallet introduces Click to Pay for safer, faster online shopping

By Gloria Methri

MeaWallet, a digital payments enabler specialising in card tokenisation, has announced several updates to its products in support of Click to Pay. The Click to Pay payment method is designed to deliver a seamless and secure online payment experience, enhancing both convenience and speed for consumers and merchants.

MeaWallet product updates support businesses facing mandatory regulatory requirements that state they must support Click to Pay and those aiming to offer customers an advanced, user-friendly online checkout option.

Mastercard describes Click to Pay as the eCommerce counterpart to contactless cards. It leverages the Secure Remote Commerce (SRC) Framework. With Click to Pay, users can click the icon when they see it on an online merchant’s checkout page and pay securely with their preferred card. Developed collaboratively by AmEx, Mastercard, and Visa and supported by EMVCo standards, Click to Pay offers the same security, convenience, and ease of use that consumers expect when making in-store purchases.

The foundation of Click to Pay’s security lies in tokenisation, which replaces sensitive card data, such as card numbers and CVVs, with unique digital tokens by eliminating the need to store sensitive information on merchant servers. This capability not only makes online shopping safer but also increases transaction approval rates, delivering a smoother, higher-conversion checkout process for retailers.

Thomas B. Normann, MeaWallet’s CPO, said, “As digital payment adoption continues to grow, MeaWallet remains focused on delivering solutions that meet consumers’ demand for speed, security, and ease of use. That’s why we are thrilled to launch updates to our products in support of Click to Pay. With tokenization as a cornerstone of its foundation, it is transforming the online checkout experience by eliminating the need for manual card entry.”

With the launch of Click to Pay, the major payment networks have also introduced new requirements for issuers. The new features of Mea Push Provisioning and Mea Token Control aim to help issuers meet these requirements with minimal technical effort.

With global digital wallet transactions projected to reach nearly $25 trillion by 2027, MeaWallet’s products are ideally positioned to support the deployment of Click to Pay for issuers, leveraging this rapid shift.