Mastercard partner with Pakistan’s PCBDDA to drive Digital Transformation

By Gloria Methri

Mastercard has signed a strategic MOU with Pakistan’s Punjab Central Business District Development Authority (PCBDDA) to turn the community into a cashless economic zone and drive digital transformation in the country.

The collaboration will see Mastercard deploy its innovative smart city solutions in the Central Business District as the Preferred Payments Partner. This will enable investors, businesses, residents, and authorities to connect simply and seamlessly through digital channels. Citizens will be able to make everyday payments as well as pay bills and utility services through automated portals.

Through the partnership, PCBDDA can achieve efficiencies across various processes, including fee collection and other administrative services. The Authority intends to develop and promote environment-friendly urban regeneration projects on vertical principles.

Selim Ergoz, Senior Vice President, Government Engagement, Eastern Europe & MEA, Mastercard, said, “As Pakistan embraces the power of digital payments, Mastercard is committed to driving digital transformation in the country through strategic public-private partnerships. We are working with the government across various sectors to digitize the nation’s economic infrastructure and offer communities a seamless smart city experience. The collaboration with PCBDDA is a milestone moment in this journey as we look to create a fully cashless community that offers convenience, simplicity, and security.”

Imran Amin, CEO of PCBDDA, added, “Mastercard has a stellar track record of supporting cashless communities in several economic hubs around the world. We value the expertise that they will bring as we look to power PCBDDA with the flexibility and safety of smart economic solutions. The collaboration is a testament to Pakistan’s progress as a growing digital hub in the Middle East and North Africa region.”

This is the latest in a series of partnerships where Mastercard is acting as a key enabler of digitization across Pakistan. The company has been working closely with government entities in the country to target development opportunities in the Punjab province and has recently also initiated a collaboration with the Punjab Information Technology Board (PITB).