Mastercard & MDP partner to introduce carbon calculator in Egypt

By Delisha Fernandes

Mastercard has partnered with MDP, a financial services provider in Egypt, to launch the first Carbon Calculator in Egypt.

The Carbon Calculator is a response to the growing consumer demand for environmentally responsible choices. This tool aims to raise awareness and facilitate sustainable purchasing decisions.

“In line with MDP’s commitment to reducing carbon emissions, we are delighted to collaborate with Mastercard to introduce the Carbon Calculator in Egypt. This will be a significant step in leveraging MDP’s network to promote responsible practices & a sustainable future. As our customers respond to increased consumer desire to make more eco-friendly choices, we are making a firm commitment to reducing our environmental footprint. Every single transaction we can make towards a greener world, matters,” said Ahmed Nafie, CEO at MDP.

Powered by the independently verified Doconomy Åland Index, The Mastercard Carbon Calculator provides users with their estimated carbon emissions to help drive more informed purchasing decisions and can be enhanced with relatable and easy-to-understand comparisons, such as the number of trees required to absorb a relative amount of CO2, and tips about living more sustainably.

The launch of the Carbon Calculator aligns with Egypt’s Sustainable Development Strategy – Vision 2030, to reach a higher standard of sustainable economic development and increase quality-of-life by encouraging individuals and businesses to act towards a more sustainable society.

“This partnership is a significant milestone in Mastercard’s efforts to drive positive change among consumers and raise awareness about the impact of purchasing behaviour on our planet. Reinforcing our dedication to building a more sustainable future, the Carbon Calculator seeks to inspire individuals to take action to protect our climate and environment,” said Inji Borai, Country Manager, Egypt, Mastercard.

Mastercard has committed to achieving net-zero emissions by 2040. The technology company has developed a directory of sustainable materials and vendors for card products to help educate banks, connect them to card manufacturers and embed sustainability at the core of its supply chain.