Mastercard launches Priceless™ India for cardholders

By Edil Corneille

Today, global payments technology company Mastercard announced the launch of its flagship Priceless™ program in India. Priceless™ India will enable domestic and global travellers who are Mastercard cardholders to attain unique insights and exclusive access to several experiences in India.

In the first phase of the program, Mastercard will launch 12 short films that will introduce unique aspects of India’s iconic cities and destinations for tourists. In the second phase (post February 21), Mastercard cardholders will get a chance to partake in these experiences in real-time through curated packages that can be purchased online. These packages offer bespoke offerings to address the diverse tastes and preferences of travel enthusiasts.

Amitabh Kant, CEO NITI Aayog said, “India is a land steeped in history and cultural vibrancy. Each part has its own unique flavour and our cities reflect this in their own way. It is wonderful to see an initiative that celebrates some of India’s most famous cities and tourist destinations and takes it to the World. The Golden Triangle of Delhi, Agra and Jaipur, God’s own country – Kerala, the Eternal city of Banaras and the many hidden stories that you will find in India’s commercial capital Mumbai- reflect the wide range of what India has to offer. I hope that through this series of films done by Live History India, people across the world will get a sense of how incredible India truly is, and they will come and spend time here.”

Rustom Dastoor, Senior Vice President, Head of Marketing and Communications, Asia Pacific, Mastercard said, “…The launch of Mastercard Priceless™ India aims to address people’s desire for exploration by offering a similar experience digitally. Mastercard is thrilled to introduce a unique experience centered around India to put the country on the global tourism map once again. Mastercard has partnered with the world’s top travel researchers, historians, art curators and more to bring the choicest benefits to Mastercard cardholders who place a premium on experiences, be it untold stories, history, food, people, culture and more.”