back Back

Mastercard launches Priceless™ India for cardholders

By Edil Corneille

February 09, 2021


Mastercard, India, cardToday, global payments technology company Mastercard announced the launch of its flagship Priceless™ program in India. Priceless™ India will enable domestic and global travellers who are Mastercard cardholders to attain unique insights and exclusive access to several experiences in India.

In the first phase of the program, Mastercard will launch 12 short films that will introduce unique aspects of India’s iconic cities and destinations for tourists. In the second phase (post February 21), Mastercard cardholders will get a chance to partake in these experiences in real-time through curated packages that can be purchased online. These packages offer bespoke offerings to address the diverse tastes and preferences of travel enthusiasts.

Amitabh Kant, CEO NITI Aayog said, “India is a land steeped in history and cultural vibrancy. Each part has its own unique flavour and our cities reflect this in their own way. It is wonderful to see an initiative that celebrates some of India’s most famous cities and tourist destinations and takes it to the World. The Golden Triangle of Delhi, Agra and Jaipur, God’s own country – Kerala, the Eternal city of Banaras and the many hidden stories that you will find in India’s commercial capital Mumbai- reflect the wide range of what India has to offer. I hope that through this series of films done by Live History India, people across the world will get a sense of how incredible India truly is, and they will come and spend time here.”

Rustom Dastoor, Senior Vice President, Head of Marketing and Communications, Asia Pacific, Mastercard said, “…The launch of Mastercard Priceless™ India aims to address people’s desire for exploration by offering a similar experience digitally. Mastercard is thrilled to introduce a unique experience centered around India to put the country on the global tourism map once again. Mastercard has partnered with the world’s top travel researchers, historians, art curators and more to bring the choicest benefits to Mastercard cardholders who place a premium on experiences, be it untold stories, history, food, people, culture and more.”

Previous Article

February 09, 2021

Visa introduces new credit card benefits with NortonLifeLock

Read More
Next Article

February 09, 2021

Coinsquare introduces Quick Trade mobile app for fast and simple trading

Read More

IBSi Daily News Analysis

digital wallets

March 01, 2024

Banking Sector and regulatory framework: addressing India’s growing demand for secure lockers

Read More

IBSi FinTech Journal

  • Most trusted FinTech journal since 1991
  • Digital monthly issue
  • 60+ pages of research, analysis, interviews, opinions, and rankings
  • Global coverage
Subscribe Now

Other Related News


FinTech Focus: Catch latest developments of the week

Read More


Fimple partners with CR2 to enhance digital banking and payments

Read More

February 27, 2024

Šiaulių Bankas taps Temenos to modernize core banking platform

Read More

Related Reports

Sales League Table Report 2023
Know More
Global Digital Banking Vendor & Landscape Report Q4 2023
Know More
Wealth Management & Private Banking Systems Report Q4 2023
Know More
IBSi Spectrum Report: Supply Chain Finance Platforms Q4 2023
Know More
Treasury & Capital Markets Systems Report Q4 2023
Know More

IBSi Sales League Table

The industry acknowledged barometer of global banking technology vendor performance!
Get your copy now!
Get your copy now! IBSi Sales League Table 2023