Mastercard launches Click to Pay technology for UAE cardholders

By Leandra Monteiro

As consumers are shopping more online than ever before, Mastercard has launched the Click to Pay opportunity for its UAE consumers. Cardholders in the UAE can us this e-commerce technology to instantly checkout without the need to enter their card credentials every time or to store this sensitive information with different merchants. The UAE is the first country in the region to be supported by Mastercard on Click to Pay.

This initiative is already supported by Mastercard’s strategic partners from various industries including international airline Emirates, and Etisalat powered by Etisalat Payment Gateway, talabat, a food delivery and e-commerce app and Marriott International.

Powered by tokenization, Click to Pay is a safe and secure way to pay when the technology is supported by both the issuer and merchant. This solution will help reduce fraud risk and increase approval rates and purchases. Tokenization encrypts consumer data by replacing card numbers with digital tokens. This prevents misuse of important data in other locations and also provides additional security for both the user and the merchant.

“Online shopping has gained significant traction as we are seeing consumers making the shift to e-commerce, more than they ever did before. The UAE is poised to benefit from Click to Pay’s exceedingly simple and safe technology. With a unique one-time code issued for the first-time user when they are ready to check out, shoppers can make purchases across a broad merchant network without worrying about fraud. We see Click to Pay transforming the digital shopping space for businesses of all sizes as the barriers to checkout diminish for consumers, and ultimately serving as an engine of eCommerce growth in the country,” said Girish Nanda, Country Manager – UAE & Pakistan.

Furthermore, as SMEs seek to attract and grow their revenue streams by taking advantage of the online economy, Click to Pay will serve to reduce the barriers to shopping, and encourage shoppers to visit newer and more diverse ecommerce websites without the hassle of entering information each time.