Mastercard & Emirates NBD to boost digital banking in Egypt
By Delisha Fernandes
Mastercard has announced a strategic partnership with Emirates NBD-Egypt to elevate the digital banking experience for customers.
This collaboration will see Mastercard offering continued support to Emirates NBD-Egypt’s digital transformation journey in line with global best practices. The partnership will leverage Mastercard’s expertise and innovations to offer Emirates NBD-Egypt’s customers secure and seamless digital transactions.
“The extension of our partnership with Mastercard stands as a testament to our progressive vision and shared commitment to setting new benchmarks in the payments industry in Egypt. This partnership empowers us to curate bespoke offers for our customers, ensuring a tailored and rewarding banking experience,” said Amr El Shafei, Chief Executive Officer & Managing Director, Emirates NBD-Egypt.
“Our long-standing partnership with Emirates NBD-Egypt is rooted in our shared ambition to revolutionize the payments landscape and reaffirms our dedication to jointly fuel the digital transformation in Egypt. We are confident that our collective endeavors will yield an experience that is not only seamless and secure but also significantly more engaging for customers in Egypt,” said Adam Jones, Country General Manager, MENA Central, Mastercard.
In alignment with the Central Bank of Egypt’s Financial Inclusion Strategy, this partnership aims to introduce innovative segments to the payment ecosystem, catering specifically to the needs of young individuals, travelers, and tech-savvy consumers.
“We are excited to embark on a new chapter in our partnership with Mastercard, reinforcing our commitment to fostering financial inclusion and pioneering the development of customer-centric solutions in Egypt. This partnership equips us with advanced tools to enrich our customers’ banking experience, ensuring safe, secure, and seamless digital transactions,” said Mustafa Ramzi, Head of Retail Banking and Wealth Management, Emirates NBD-Egypt.
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March 01, 2024
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