Mastercard and LATAM Airlines Group enter seven-year agreement to enhance travel experience
By Pavithra R
Mastercard has announced entering into a seven-year agreement with LATAM Airlines Group that seeks to enhance the travel experience for passengers around the world.
Under the agreement, the companies will introduce new credit card solutions and benefits that will meet the evolving needs of frequent travellers, digitizing the travel experience with personalized, contactless, and secure technologies and consists of two implementation phases.
The initiated first phase intends to expand the benefits of LATAM Pass credit cards in Argentina, Brazil, Chile, and Ecuador. The second phase will begin later this year and will include other relevant markets within Latin America.
“Many industries, including travel, are accelerating their digital transformation to deliver innovations across consumer touch points. With our data analytics and ability to continuously adjust to consumer trends and market forces, we are excited to innovate in the travel space together with the LATAM Airlines Group team, which is equally passionate about evolving the travel experience for the digitally connected traveler,” said Kiki del Valle, executive vice president of Market Development for Latin America and the Caribbean for Mastercard.
For several years, Mastercard and LATAM Pass have collaborated with issuing banks to introduce co-branded credit cards and benefits to their loyal customers when flying to more than 115 destinations within the LATAM network. Both parties will begin working on the launch of new benefits and new Mastercard LATAM Pass programs, offering more mileage accrual and redemption alternatives to both travel and partner merchants.
“We are sure that the partnership agreement with Mastercard will allow us to not only further accelerate our innovation, but also to improve the travel experience of our customers. As we know, the future of the airline industry is essentially being digital and seamless, and LATAM is working in that regard. In this context, the partnership with Mastercard is a very relevant step on that path and adds to the launch of our e-business unit last year,” said LATAM Pass VP Ralph Piket.
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