Mastercard and Atlantis to expand Digital First Program in India

By Edil Corneille

Today, payments technology company Mastercard in partnership with Atlantis announced the expansion of the Digital First Program in India, thereby addressing the growing demand for digital payment solutions. Singapore-based FinTech Atlantis has been partnered by Mastercard to provide users with a technology solution that will enable them to enjoy a digital banking experience.

Users will be able to use their cards/ accounts for digital transactions within minutes of application, enabled by a fully digital online application and issuance process, including video KYC (in collaboration with Signzy). Cardholders will no longer need to wait to receive a physical card to begin using their cards for online shopping or at physical stores.

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Users will also have the option to pay anytime, anywhere Mastercard cards are accepted globally, for both card and account-based payments as well as access offers and Mastercard Priceless Experiences.

Following the launch in India, the partnership will subsequently expand to Malaysia, Singapore and Thailand. Atlantis has recently announced the launch of its Neo-Bank platform in India for Gen Z and Millennials. Together with Mastercard’s Digital First program, the company will offer users an end to end digital payments product.

“We are focused on designing a bank around humans for the AI first world. The Digital First program is a step towards the long-term trajectory of autonomous finance. We are excited to partner with Mastercard and leverage their technology capabilities to move forward in that direction,” said Atlantis founder Gaurav Sharma.

Vikas Varma, Chief Operating Officer, South Asia, Mastercard said, “Mastercard offers a payments experience that reflects the lifestyle of today’s tech savvy generation that expects everything to be fast, frictionless, and secure. Mastercard is delighted to partner with Atlantis to extend the Digital First Program to allow more of their users to enjoy immediate account access and convenient payments. This partnership will set new benchmarks for neo-banking in India and further boost digital adoption among consumers.”

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The Digital First program is operational with prepaid, debit and credit cards and account-based payments through any digital device. In addition to having immediate account access and frictionless payment with Digital-First, physical plastic cards are optional. Mastercard partnered with Apple a year ago to launch its first ever Digital First program.