Mashreq enhances neobanking experience with new mobile app

By Delisha Fernandes

Mashreq, a financial institution, has launched its mobile app, Mashreq UAE, to provide customers with an improved digital experience.

The solution comes as an advancement of mobile banking, merging the Mashreq app with the Mashreq NEO app to deliver a unified, single-login platform. The consolidation enables customers to oversee all their financial relationships across products and services, increasing convenience and simplifying their banking experience.

Fernando Morillo, Group Head of Retail Banking, Mashreq, said, “Banks that are focused on enhancing their digital infrastructure are set to see a dramatic spike in engagement, thanks to a consumer base that is evolving to be more tech-savvy, seeking convenience, simplicity and personalization. As one of the leading financial institutions in the region, the bank has a history of going beyond just offering new products and services, enabling us to pioneer the best-in-class experiences that benefit our customers.”

The newly enhanced Mashreq NEO experience offered through the Mashreq UAE app has been specifically designed with the customer in mind, offering a personalized experience with features like tailor-made offers for credit and debit cards visible on the app dashboard. The app’s simpler branding is aimed at providing a consistent experience across different customer segments and variants, truly embodying the essence of intuitive customer focus.

Radu Topliceanu, Head of NEO and Personal Banking, Mashreq, said: “As we embrace the future of banking, the revamped Mashreq NEO experience is more than a technological advancement. It is a strategic pivot towards fully integrated, customer-centric digital experiences. The app is not only a gateway to efficient and secure banking but also a reflection of our commitment to understanding and addressing the unique financial needs of our customers. We are redefining the standards of digital banking, ensuring that every interaction is personalized, secure, and above all, effortlessly intuitive.”

The app offers customers a consolidated view of their relationships with the bank, a single login for ease of use, and a personalized experience. The app’s 24/7 customer service via the Digital Chatbot – Mashreq Virtual Assistant is a highlight, offering instant support and transaction management. Customers who are new to the bank will benefit from a 100% digital onboarding journey, allowing them to open an account quickly and securely with just a face scan.