Marqeta introduces new credit card issuing platform

By Pavithra R

Marqeta, the global payment processing and cash issuing platform provider, has announced its expansion into the consumer credit card market, supporting innovative businesses launching modern credit card programs. 

Being a leader in prepaid and debit card issuing, Marqeta’s credit card issuing platform completes its feature set, allowing it to power any card type through its modern card issuing platform. For this launch, the firm has partnered with U.S. based digital-first innovator Deserve, which will provide program management services through its feature-rich, open API platform.

The shift in consumer expectations in financial services is creating new opportunities for companies to reinvent the credit card experience, but given the current technological barriers to launching a new card, traditional banks currently dominate the credit scene. Marqeta’s API-driven credit card issuing platform will enable its customers to launch new, customized credit card products seamlessly with more flexible controls and features. 

“Expanding the Marqeta platform to service modern innovators building disruptive new credit products establishes us as a truly comprehensive modern card issuing platform. We’re excited to bring a decade of experience pushing the boundaries of what a card can do, toward helping our customers build truly modern credit card products. This past year has shown us that the future of digital payments is arriving faster than we could have anticipated, and the demand for seamless and intuitive experiences for any type of payment is not going to slow down,” said Jason Gardner, Founder and CEO of Marqeta.

Through the launch, companies will have a modern credit system of record that gets adjusted in real-time to account parameters such as APR, rewards, and credit lines based on custom rules. The platform provides access to an intuitive dashboard to configure credit products. Customers may instantly activate cardholders upon approval and provision cards directly into digital wallets.

“Today, any business that wants to launch a credit card usually faces high upfront investment, legacy technology, and little control over their end-user experience. With Marqeta’s APIs and our credit partners, like Deserve, customers can design a customized credit card program that reflects their brand experience and easily iterate with granular controls to impact credit offers, rewards, and other card features, allowing them to respond instantly to changing preferences of their user base,” said Marqeta Chief of Product, Kevin Doerr.

Marqeta, as part of its solution, will offer program management services, such as underwriting, risk management, and compliance through an ecosystem of partners, including Deserve.

“The credit market is dominated by legacy technologies, high cost of operations, and lack of customization and speed. Marqeta’s leading card-issuing platform paired with Deserve’s digital card expertise will enable further innovation in the credit industry and provide consumers with superior card experiences. We’re excited to launch this partnership and help bring this disruptive credit solution to market,” said Kalpesh Kapadia, Deserve Co-founder and CEO.