back Back

Mamo partners with Lyvely to empower the UAE’s creator economy

By Gloria Methri

January 16, 2025

  • Expense Management
  • Financial Services
  • FinTech
Share

Mamo, Lyvely, Payment Provider, Payment Processing, Split Payments, FinTech, SME, Financial Services, Fintech news, Fintech MENAUAE FinTech Mamo has been selected as the preferred payment provider for Lyvely, a social eCommerce platform enabling content creators to monetise their products and services. This collaboration reinforces Mamo’s efforts towards providing efficient payment solutions for businesses and supporting the growth of the UAE creator economy.

Lyvely has been using Mamo’s platform for payment processing and card solutions since early 2024. To make the most of the collaboration, a custom split payout functionality has been developed for Lyvely, allowing the platform to automatically distribute settlements between the company and its content creators based on predefined percentages. The dedicated solution has helped improve efficiency and transparency in managing financial transactions.

“The creator economy in the UAE is growing rapidly, and businesses like Lyvely are at the forefront of this transformation,” said Imad Gharazeddine, co-founder and CEO of Mamo. “Mamo is constantly looking for ways to simplify and optimise financial processes for businesses. Working with Lyvely has been particularly rewarding because we know our solutions are directly supporting creators and enabling their success.”

Lyvely facilitates content creators in selling products and services through its platform. Mamo’s split payout feature has streamlined Lyvely’s payment workflows, enabling the platform to serve its creators better.

“For content creators, timely and transparent payments are critical,” said Farah Zafar, co-founder and CEO of Lyvely. “Mamo has provided us with a reliable solution that not only simplifies our operations but also strengthens our relationship with creators. This collaboration is helping us build a stronger ecosystem for creators to thrive.”

Mamo, licensed by the Dubai Financial Services Authority (DFSA) as a Category 3C Providing Money Services entity in 2022, supports hundreds of businesses by automating payment collection and corporate expense management. The collaboration with Lyvely highlights Mamo’s role in facilitating growth within the UAE’s digital and creator economies, offering practical solutions to modern business challenges.

Previous Article

January 16, 2025

Ebury to acquire Lithuanian cross border payments provider ArcaPay

Read More
Next Article

January 16, 2025

MoonPay acquires Helio to offer on-chain payment solution

Read More






IBSi FinTech Journal

  • Most trusted FinTech journal since 1991
  • Digital monthly issue
  • 60+ pages of research, analysis, interviews, opinions, and rankings
  • Global coverage
Subscribe Now

Other Related News

February 05, 2025

Tap, pay, spend: How digital payments are surging in Southeast Asia & India

Read More

February 05, 2025

Al Fardan Exchange, Visa launch real-time global remittance service

Read More

February 05, 2025

PRECISION and FinMont partner to combat payment fraud in travel

Read More

Related Reports

Sales League Table Report 2024
Know More
Global Digital Banking Vendor & Landscape Report Q4 2024
Know More
NextGen WealthTech: The Trends To Shape The Future Q4 2023
Know More
IBSi Spectrum Report: Supply Chain Finance Platforms Q4 2023
Know More
Treasury & Capital Markets Systems Report Q4 2024
Know More