Mahalo Banking & Larky partner to bolster account holder engagement
By Delisha Fernandes
Larky and Mahalo Banking have announced the expansion of their partnership to enable Mahalo clients to benefit from Larky’s nudge platform.
” The continued demand for mobile banking has underscored the necessity for targeted engagement campaigns to help credit unions foster stronger relationships with their members,” said Denny Howell, co-founder and COO of Mahalo. “Our partnership with Larky enables us to offer our credit union clients an invaluable tool for member engagement at a time when the market needs new approaches to nurture and grow depositor relationships.”
Larky’s platform complements Mahalo’s digital banking suite by prompting account holders to engage directly with the services that fit their unique financial needs from their mobile devices.
“We are thrilled to expand our partnership with Mahalo, opening doors for their clients to harness the power of our nudge platform’s tailored and proactive engagement capabilities,” said Scott Brown, Larky’s VP of Growth. “This reinforced partnership interweaves the unique assets of both organizations, bolstering the digital banking landscape for consumers and fostering expansion for community-based financial institutions.”
The partnership also provides access to analytics and A/B testing, enabling institutions to use exportable, user-level data to see how their campaigns perform and revise them in real-time. In addition, Mahalo’s clients can leverage Larky’s nudge Score. This unique feature uses artificial intelligence to predict the performance of a new push notification, making it simple and easy to send out a high-performing new campaign in a few clicks.
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