Magnifi integrates fiduciary scoring data from Broadridge | Fi360

By Pavithra R

Magnifi, a TIFIN Group company and a leading natural-language powered investment platform has announced the inclusion of the Fi360 Fiduciary Score, a Broadridge company specializing in fiduciary education and technology in Magnifi’s powerful semantic searching and screening platform. 

The integration gives advisors the ability to discover and use investment products while staying within the guardrails of fiduciary risk. Magnifi’s Discovery, Selector and Enhancer tools will now incorporate Fi360 scores to find and recommend best-fit products, in compliance with Reg BI requirements, as part of client and retirement plan management workflows. 

“Magnifi’s powerful tools are delivering new ways for advisors and investors to leverage natural language and network effects to identify the right funds for their portfolios. We’re excited that the Fi360 Fiduciary Score® is now available as a criterion, playing an important role for those who want to include a fiduciary lens within Magnifi’s novel platform,” said John Faustino, Head of Fi360.

Fi360 empowers financial intermediaries to use the Prudent Practices to profitably gather, grow and protect investors’ assets with a fiduciary standard of care. The fi360 Fiduciary Score is a peer percentile ranking of an investment against a set of quantitative due diligence criteria selected to reflect prudent fiduciary management. The Score is an easy-to-use and easy-to-understand method for objectively comparing peer investments and determining their overall appropriateness. 

“The addition of Broadridge Fi360 Solutions’ fiduciary scores to the Magnifi platform enhances its utility for Advisors and self-directed investors alike. Advisors can easily discover and recommend lower risk opportunities for clients and prospects with the confidence of Fi360’s fiduciary framework. Given the continued volatility in markets and heightened investor interest in supporting ESG themes, investors will appreciate Magnifi’s elegance in helping manage risk and intent,” said Rick Hurwitz, CEO of Magnifi.

Founded in 2008, Magnifi is a semantic investment platform for finance. According to company data, the company provides a gateway to 2,000+ Exchange Traded Funds (ETFs), 7,000+ Mutual Funds (MFs), over 1,100+ Model Portfolios and 10,000+ SMAs.