Magnati & ADNOC Distribution team to streamline payment experience

By Delisha Fernandes

Magnati, a payments solutions provider in the Middle East region, has partnered with ADNOC Distribution to deliver an enhanced payment experience.

This collaboration transforms all ADNOC service stations and ADNOC Oasis stores with Magnati’s single-device point-of-sale terminals. The new payment terminals now facilitate a comprehensive range of transactions, encompassing fuel and non-fuel purchases, as well as services such as car wash and lube change.

Ramana Kumar, Chief Executive Officer of Magnati, said,“We are excited to partner with ADNOC Distribution to implement our first-of-its-kind payment technology across their extensive retail network. Our solution is designed to meet the evolving needs of ADNOC Distribution’s customers, who are looking for fast, secure, and convenient payment options. We are confident that our partnership will help us to revolutionize the payment experience in the UAE, ushering in a new era of next-generation solutions that unlock the full potential of payments.”

The new terminals offer a comprehensive array of payment methods, encompassing bank cards, cash, loyalty points, digital wallets, Electronic Identification (EID), prepaid cards, and more. This versatility empowers customers with flexibility and convenience, simplifying transactions and making it easier to redeem their loyalty benefits.

The implementation of this technology also represents a significant cost optimization achievement for ADNOC Distribution, aligning with their commitment to innovative digital solutions.

Bader Al Lamki, CEO of ADNOC Distribution, said, “Our partnership with Magnati supports ADNOC Distribution’s Payment Device Standardization strategy, where payment and business solutions are seamlessly integrated end to end. Through our steadfast commitment to innovation enabled by technology and artificial intelligence, our new payment terminals also facilitate vehicle license plate recognition and allow customers to order from ADNOC Oasis stores, further supporting personalized customer experiences.”

To date, Magnati has deployed over 10,000 terminals across ADNOC stations in the Emirates. These terminals simplify the experience for ADNOC Rewards members, allowing them to earn or redeem points effortlessly through QR code scans, eliminating the need for Emirates IDs. Additionally, the Card Present Channel, available at all ADNOC stations and Oasis stores, integrates seamlessly with advanced technology for fuel, EV charging, LPG orders, and Click & Collect services.

Magnati’s innovative terminals empower station attendants to handle refuelling and other in-station services more efficiently. Magnati and ADNOC Distribution are already working on phase two of the implementation, which will leverage value-added services to enhance customer experience further and unlock new payment possibilities through next-generation solutions.