Maast offers embedded finance solutions for software providers

By Delisha Fernandes

Maast has introduced embedded finance solutions for software providers and vendors to help them attract new clients, improve revenue per customer, and enhance existing customer relationships.

The company believes embedded finance only begins with payments and should include the entire money movement value chain across payments and banking.

By partnering with Maast, software providers will have the potential to create new revenue streams, get to market fast, and offer small and medium-sized business owners a better payment acceptance experience and a more modern business checking account. Maast will help streamline integrations and can assist software providers in managing funding, underwriting, compliance, security, and support.

Tom Bell, the CEO OF Maast, said, “Embedded finance is hard. Maast removes technical and operational barriers so software providers can focus on what they do best, providing the software and tools their customers use to run their businesses.”

Unique to Maast, payment processing, banking onboarding, and money movement experiences have the potential to become integrated and brandable. This capability leads to a more effortless onboarding experience, money movement, and reconciliation. SMBs can “follow the money” end-to-end with a brand they trust and know, their software provider.

Bell added, “By offering a single relationship, contract, and integration to embed payments and banking solutions, we allow software providers to deepen their customer relationships. Our hyper-verticalized approach simplifies how business owners move money by combining payments, banking, and more into one centralized experience.”