m3ter raises $14m Series A funding for pricing operations platform

By Gloria Methri

m3ter, a UK-based provider of a pricing operations platform, raised $14 million in Series A funding. The round was led by Notion Capital, with participation from existing investors Insight Partners, Union Square Ventures, and Kindred Capital.

The company intends to use the funds to support the launch of new analytics features and expand its presence in the US.

Led by CEO Griffin Parry, m3ter is a pricing operations platform that empowers and automates variations of usage-based pricing for software companies, helping them deliver customer experiences and accelerate revenue growth.

By plugging into existing systems, m3ter flexibly ingests and enriches data, applies complex pricing, and generates error-free bills, thereby unlocking new capabilities for the entire business.

Its customers include cloud infrastructure, payments, fraud detection, and ID verification businesses like ClickHouse, Sift, and Onfido.

Griffin Parry, CEO and co-founder of m3ter, said, “In a more challenging software market, SaaS businesses are balancing growth with profitability, making pricing an ever-more valuable lever. Hybrid and usage-based pricing are now firmly in the spotlight because of their ability to deliver better customer experiences while reducing churn and increasing revenue, and as their popularity continues to grow, the opportunity for m3ter is obvious. Today’s funding enables us to take our ambitions to the next level, making new pricing models accessible for every software business that needs them.”

Jos White, who led the investment from Notion Capital, said, “I am excited to announce our investment in m3ter. As pricing becomes a strategic priority for more software businesses, the one-size-fits-all approach looks increasingly obsolete. m3ter’s technology will power this transition towards more usage-based and intelligent pricing. Already, the company’s co-founders have laid solid foundations with an exceptional team and product, as well as deep engagement and alignment with their early customers and partners.”