LXME appoints digital banking expert Dr. Jasmin B Gupta as CEO

By Leandra Monteiro

India’s first women-focused financial platform LXME, announces the appointment of Dr. Jasmin B Gupta as Co-founder and CEO. A seasoned banker Gupta will spearhead the team toward creating India’s first neo-bank for women.

With a career spanning over two decades, Jasmin holds strong expertise in consumer banking, digital banking and strategic FinTech alliances. Prior to joining her new role, she was associated with Equitas Small Finance Bank as their National Head – Neobank, Fintech Accelerator and Alliances & Digital Business. In the past, she worked with banks such as Kotak Mahindra Bank and HDFC Bank.

Commenting on the appointment, LXME, Founder, Priti Rathi Gupta said, “I am excited to welcome Jasmin to the LXME family. Jasmin is an experienced leader with a proven track record of delivering operational excellence in digital banking. Given her rich experience and her personal passion towards financial inclusion and financial literacy for women, I am confident that she will navigate LXME to an exciting, high growth journey as we plan to be India’s first digital bank for women.”

“LXME has been a pioneer in directing women on the path of financial independence. Given my inclination toward all things digital and women empowerment as a core focus, joining the company comes as an ideal match. As we are building a community-based neo-bank for women, where they can learn, earn, save, spend and invest. Today more than 68% women do not operate bank accounts, 88% do not have credit access, 60% have no insurance and 91% do not have access to any financial platform. We want to change this story through LXME”, Dr Jasmin B Gupta, Co-founder & CEO, LXME added on her new role.